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Mastering Crisis Preparedness: A Global Perspective

Melissa Agnes

travels from USA

Internationally renowned crisis management expert, Melissa Agnes, empowers organizations to protect their brand and navigate uncertainty with confidence.

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5 out of 5 stars

Our team was extremely good and you made us even better. Phenomenal presentation and discussion. Learned much!

Scot Wheeler, Government Affairs and Public Policy at The Dow Chemical Company (ret.) See all references

Why you should book Melissa Agnes for your next event

  • Melissa delivers keynotes that provide actionable strategies and tools to effectively navigate and mitigate crises, ensuring your organization’s reputation remains intact.
  • By booking Melissa Agnes as your keynote speaker, you equip your organization with the knowledge and expertise to safeguard your brand’s integrity and maintain trust with stakeholders.
  • Melissa’s book, “Crisis Ready,” attests to her thought leadership and innovative strategies for building invincible brands, making her a sought-after authority in the field.
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About Melissa

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Melissa Agnes, the renowned crisis management expert, is not only a powerful motivational speaker but also a trusted advisor to global players like NATO and the Pentagon. With Melissa, you're guaranteed an engaging and insightful presentation that equips your organization with the strategies needed to navigate crises and protect your brand. Book her for your next event and ensure your team is Crisis Ready! Contact us today to secure your Melissa Agnes booking and elevate your event to new heights.

Why you should book Melissa Agnes for your next event

  • Melissa delivers keynotes that provide actionable strategies and tools to effectively navigate and mitigate crises, ensuring your organization’s reputation remains intact.
  • By booking Melissa Agnes as your keynote speaker, you equip your organization with the knowledge and expertise to safeguard your brand’s integrity and maintain trust with stakeholders.
  • Melissa’s book, “Crisis Ready,” attests to her thought leadership and innovative strategies for building invincible brands, making her a sought-after authority in the field.

In a world where unpredictability reigns and the unexpected lurks around every corner, having the right strategies in place can mean the difference between surviving and thriving. Imagine navigating a turbulent sea on a ship that’s not just stable but designed to embrace the waves and sail through the storm. This is precisely what Keynote Speaker Melissa Agnes offers: the compass, the rudder, and the sails for your organization to weather any crisis, protect its reputation, and emerge even stronger.

Melissa Agnes, the motivational speaker who can transform your organization’s outlook, is a renowned expert in crisis preparedness, reputation management, and brand protection. Booking her for your event isn’t just a choice; it’s an investment in your organization’s resilience and success.

What sets Melissa apart is her real-world experience and global recognition. As the Founder and CEO of the Crisis Ready Institute, she’s a driving force behind the Crisis ReadyTM Model, which is a comprehensive framework for building invincible brands in an uncertain world. In an everyday context, think of her as the captain of a ship that knows how to navigate through any storm and emerge unscathed.

Melissa’s insights and guidance have benefitted a diverse range of organizations, from healthcare institutions to law enforcement agencies and global non-profits. Her teachings, as a university guest lecturer at prestigious institutions like Harvard, have inspired a new generation of crisis-ready leaders.

What Melissa Agnes is known for is her ability to transform the way organizations think about risk, crisis management, and brand protection. In a world filled with uncertainties, her keynote presentations are the guiding light, helping organizations not just survive, but thrive. So, if you’re looking to fortify your organization’s readiness, booking Melissa Agnes is the choice that will set you on a path to unwavering resilience and success.

See keynotes with Melissa Agnes
Keynote by speaker Melissa Agnes

The Art of Crisis Communication and Leadership

Amidst a shifting and complex world, the call for adaptive and strategic leadership to foresee as well as overcome challenges stands as an ever-present necessity. But what are the skills required today to lead through constant changes, challenges, and crises that emerge? The new rules of crisis communication and leadership are counter-intuitive to how we have been societally programmed to view “strong leadership”. By today’s standards, that strong, stoic leadership that has been ingrained within us actually hinders your crisis management success. This means that these old ways are important to unlearn if you want to successfully lead through change,
challenge and crisis in today’s environment.

In this session, Melissa Agnes, Founder and CEO of Crisis Ready Institute, will unpack the historical societal norms that contribute to hindering your Crisis Management success and reveal the New Rules of Crisis Management that will enable you to connect emotionally with your stakeholders when it matters most.

Rich with case studies and actionable takeaways, this session will explore:

  • The new rules of crisis communication.
  • How to lead with reassurance, hope, and courage when it matters most.
  • How to get ahead of rising emotions to quickly de-escalate a situation while strengthening trust and brand equity.
  • How to avoid suffering a “Crisis Response Penalty” (CRP).
Keynote by speaker Melissa Agnes

Building an Invincible Brand in an Uncertain World

Bad things happen to good organizations. And issues come in all forms and sizes. The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time. If a negative situation were to strike your organization, how confident do you feel that your entire team would know precisely what to do? Would they know how to immediately and effectively manage the situation in a way that results in increased stakeholder trust and loyalty?

In this session, Melissa Agnes, founder and CEO of Crisis Ready Institute, provides an applicable roadmap for helping you build an invincible brand through effective and scalable processes and emotionally intelligent communication techniques that result in increased organizational trust, credibility, and goodwill when it matters most.

In this session, you will:

  • Prepare for what you need to expect, deal with, and overcome when things go wrong.
  • Learn ways to exceed stakeholder expectations when it matters most.
  • Discover techniques to empower your team to make smart decisions that are focused on stakeholder- experience and relationship-strengthening.
  • Identify the difference between an issue and a crisis, and respond appropriately in real-time.
  • Discover the roadmap to both operational and brand sustainability.
Keynote by speaker Melissa Agnes

Choosing Your Lens: Transforming Issues into Opportunities

Issue management is a part of every business, whether it’s a customer complaint, an operational mishap, or worse—and when it comes to problem solving and issue management, mindset matters. The lens through which you choose to see any negative event directly impacts the actions you take in response, which directly impacts the results that that event will have on your operations, your employee morale, your stakeholder relationships, and your brand.

With this keynote, audiences will discover the powerful advantages of choosing the right lens when it comes to issue management and will learn how to put that lens into practice, inspiring their teams along the way.

This session will:

  • Discuss the powerful advantages of effective, daily issue management in support of the brand’s longstanding reputation.
  • Help participants clearly define the difference between an “issue” and a “crisis”, in order to establish effective strategies for appropriate real-time response.
  • Demonstrate techniques for auditing the organization’s current mindset to identify unique ways to empower and reward the right lens in every situation.
  • Provide best practices for effectively responding to viral issues in real-time, in a way that increases trust and credibility for the brand.
Watch Melissa Agnes in action

The Secret to Successful Crisis Management in the 21st Century - Melissa Agnes TEDx Talk

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References

Melissa is energetic, insightful and fun! I loved her session. It was one of the best of the CPRS National Summit this year. And all the sessions were tremendous, so this is high praise, well deserved.

Dr. Lydia Boyko, Conference Attendee

Melissa spoke to hundreds of our hotel leaders who have to deal with being crisis ready every minute of every day. The value of the content she provided was directly geared to our unique environment, and she kept audiences engaged and entertained while helping them learn valuable skills to take back. Anyone who wants to make sure their organization is INVINCIBLE needs to have her present and share examples and best practices for managing real-world issues and crises.

Christian Kuhn, Vice President Marketing, All Suites Brands, Hilton
Non-binding request for Melissa Agnes

Send a simple request. You’ll get a quick reply with fees and availability

  • This field is for validation purposes and should be left unchanged.
Melissa Agnes
Melissa Agnes

5 out of 5 stars

Our team was extremely good and you made us even better. Phenomenal presentation and discussion. Learned much!

Scot Wheeler, Government Affairs and Public Policy at The Dow Chemical Company (ret.) See all references

Keynote topics with Melissa Agnes