Melissa M. Proctor
Join Melissa M. Proctor, CMO of the Atlanta Hawks, as she reveals strategies that drive brand engagement and innovation in sports marketing.
Why you should book Melissa M. Proctor for your next event
- Learn proven techniques from an industry leader to enhance your brand engagement and visibility, ensuring your organization stands out in a competitive landscape.
- Learn from her experience in creating the impactful MLK Nike City Edition uniform strategy, a testament to her ability to blend creativity with strategic marketing.
- Access her extensive experience in pioneering corporate social responsibility initiatives, empowering your organization to make a positive impact while enhancing brand reputation.
Unlock transformative insights with a dynamic leader in sports marketing! As the Executive VP and CMO of the Atlanta Hawks, Melissa M. Proctor merges creativity with strategy, driving brand engagement and innovation. Her bestselling book,
From Ball Girl to CMO
, inspires future leaders. Book her keynote to empower your organization, enhance your marketing strategies, and ignite a culture of collaboration and success today!
Read the full profile: Melissa M. Proctor From Ball Girl to CMO
, inspires future leaders. Book her keynote to empower your organization, enhance your marketing strategies, and ignite a culture of collaboration and success today!
Non-binding request for Melissa M. Proctor
Keynotes
Keynote by Melissa M. Proctor: From Ball Girl to CMO: A Lesson on Defining Your Guiding Principles
Even though Melissa Proctor never played basketball, her dream as a child was to be the first female coach in the NBA. Through incredible experiences like surviving Hurricane Andrew, moving to London, and becoming the first "ball girl" for the NBA's Miami Heat, her unconventional path has taken a number of twists and turns and led to earning the position of Executive Vice President and Chief Marketing Officer for the Atlanta Hawks and State Farm Arena. However, audiences will be surprised to learn that even at this stage of her career, Melissa still doesn't know what she wants to be when she grows up...and that's exactly how she wants it.
In this talk, Melissa discusses the relevant themes of hope, persistence, empowerment, and courage to help audiences navigate everything from personal to professional. She shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. With her laid-back style and down-to-earth attitude, she presents a powerful framework for defining "Guiding Principles" that anyone can use to help direct life decisions. She urges us to look at ourselves, reflect on where we've been, and be open to the possibilities of what's to come.
In this talk, Melissa discusses the relevant themes of hope, persistence, empowerment, and courage to help audiences navigate everything from personal to professional. She shares lessons learned, guiding principles, and a means of comfort for those not quite sure what to do next. With her laid-back style and down-to-earth attitude, she presents a powerful framework for defining "Guiding Principles" that anyone can use to help direct life decisions. She urges us to look at ourselves, reflect on where we've been, and be open to the possibilities of what's to come.
Keynote by Melissa M. Proctor: Brand Strategy: How to Build a Winner
In this talk, award-winning brand marketer Melissa Proctor shares her experiences in building world class brands in both entertainment and sports. Helping audiences understand the key elements of brand building, relevance and the importance of the F word… FOCUS. Through sharing real-life examples and tactics for success, Melissa offers a unique framework for marketers to view brand strategy through a new lens. Whether you’re building a brand from scratch or thinking of ways to elevate your current brand, this talk is sure to educate and inspire as Melissa shares the steps to building a WINNING and authentic brand.
Melissa M. Proctor
From Ball Girl to Marketing Leader
Keynote Speaker Melissa M. Proctor is a transformative force in the realm of sports marketing and organizational leadership. As the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, she is renowned for her innovative strategies that elevate brand engagement and drive team collaboration. Her notable achievements include spearheading the award-winning MLK Nike City Edition uniform strategy, which exemplifies her unique ability to blend creativity with strategic vision to create impactful experiences.
In her role as a motivational speaker, Melissa M. Proctor empowers organizations to embrace innovation and foster a culture of empowerment and inclusivity. Her inspiring journey—from being the first ball girl for the Miami Heat to rising through the ranks to become a leading marketing executive—offers invaluable insights into overcoming challenges, driving results, and achieving excellence in competitive environments.
When you book Melissa M. Proctor for your event, you gain access to actionable strategies that not only inspire but also enhance your brand’s presence in the market. Her keynotes are specifically designed to address the needs of organizations, focusing on driving organizational change, cultivating future leaders, and building meaningful connections with stakeholders.
Investing in Melissa M. Proctor means equipping your team with the tools and mindset necessary for sustained success. Don't miss the opportunity to inspire and elevate your organization—book Melissa for your event today and transform your approach to leadership and marketing!
In her role as a motivational speaker, Melissa M. Proctor empowers organizations to embrace innovation and foster a culture of empowerment and inclusivity. Her inspiring journey—from being the first ball girl for the Miami Heat to rising through the ranks to become a leading marketing executive—offers invaluable insights into overcoming challenges, driving results, and achieving excellence in competitive environments.
When you book Melissa M. Proctor for your event, you gain access to actionable strategies that not only inspire but also enhance your brand’s presence in the market. Her keynotes are specifically designed to address the needs of organizations, focusing on driving organizational change, cultivating future leaders, and building meaningful connections with stakeholders.
Investing in Melissa M. Proctor means equipping your team with the tools and mindset necessary for sustained success. Don't miss the opportunity to inspire and elevate your organization—book Melissa for your event today and transform your approach to leadership and marketing!
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