Using the Power of Disruption
Using the Power of Disruption
UK
Learn how to meet challenges with disruption specialist Nicoles, who gives actionable advice on solving problems caused by disruption.
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About Nicole
Keynote
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She works on the front line of innovation – bringing organisations kicking and screaming into the 21st Century. In that sense she properly defines disruption and when that’s done making it actually happen. She is rebellious and restless – a true entrepreneurial spirit and she spent years learning the fine art of intrapreneurship.
She can call on a vast International network of startups, entrepreneurs and bleeding edge businesses. Where most of us say ‘why not’ she will already be halfway through doing it. She brings an attitude based on hard earned experience to the way business now needs to think and work.
Disruption presents many challenges and opportunities – Nicole turns both into advantages. She is not content unless her clients get impact and return on their investment. It’s always about delivering measurable value to the business. Nicole is the founder of The NYC and before that the Ogilvy Labs – the dedicated Innovation unit of Ogilvy & Mather Group. Part of WPP Group plc.
Just a few of the clients she has worked with over recent years. Danone, Havas, Amex, IBM, Ravensbourne University, BP, London Business School, E&Y, Accenture, Pfizer, GA Group, Great Western Railways (GWR), Go Compare/WeFlip™, Unilever, BA and Whitbread.
See keynotes with Nicole Yershon
When Nicole gets booked, there’s four commen threads as to why:
1. Sharing actual/useful experience in ‘snackable’ formats.
2. Stories full of insights delivered in natural language.
3. Candid and truthful statements that take no prisoners.
4. Presentation style – immersive/interactive formats that makes people immediately comfortable.
These dimensions are woven throughout all her talks.
She’s an expert generalist, which means she can cover a lot of topics. She comfortable talking about different categories, such as:
From direct experience of:
she uses real case studies and evidence as illustrative examples of these experiences through her talks.
We just launched a brand new online auto-switching product @weflip. We’d set an aggressive timeline so everyone needed to be aligned and appreciate the whole picture. On top of that we wanted to accelerate certain elements. In particular the media planning for go-live. Nicole’s team at NYC gave us strong support at a critical time - we are now live!
Matthew Crummack
We worked with Nicole and the team to pull off an inspirational day of Supply Chain future gazing for a team of our Supply Chain Leaders from around the globe. The day was full of thought provoking speakers, inspirational venues and engaging discussion and debate enabling us all to imagine and then start to create the future for our supply chains. And (of course) all the logistics and planning of the day were executed perfectly.
Mark Broxton
These case studies are microcosms of the way Nicole and her team work intensively, collaboratively and above all delivering the unexpected. It’s always an eventful and rewarding journey.
Mike Walsh
Working with Nicole and her team is real joy. She’s one of life’s doers and has been instrumental in the continued success of Disruption Summit Europe. From sourcing speakers to execution on the day the team exceeded my expectations once again.
Rob Prevett
Many thanks for a great session this morning. I thoroughly enjoyed it and it was lovely to see you again after so many years. It was amazing to see the Directors in G.A come alive to the possibilities of a disruptive mindset and the potential that lies in harnessing the technologies that surround us.
Jonathan Aeberhard
Having Nicole as a wing (wo)man is invaluable, she provides a unique point of view and sounding board and brought some much needed colour to our discussions internally. She also brought the industry we work in to life for some of the team that don’t have advertising backgrounds which makes such a difference when you’re working with precious creative assets on a day to day basis.
Lisa Lavender
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