As a language pathologist and expert in speech and language, Goethem discovered the extraordinary power relaxation has on the art of persuasion. Participating in research at UMC/MAC Groningen and Radboud University, she uncovered information about the psychology of influencing others. Imparting this unique wisdom in a popular book, Goethem is now a highly respected authority in the field of persuasion. She travels to give speeches on the topic and teach teams, organizations, and corporations powerful techniques for improving business relationships, marketing, and communication.

Recognizing that each person has his own personal style, she encourages each listener to develop his own persuasion style based upon proven insights. Her dynamic audiobook about “The Psychology of Persuasion” is an influential work, which takes listeners through a step-by-step process for building persuasion techniques. A sought after and well-respected speaker for persuasion and communications topics, Goethem influences the way that organizations interact with employees, customers, and vendors. With in-depth study in several fields, including physics, sociolinguistics, and voice, she has brought her career full circle. Her groundbreaking work empowers individuals of all ages to easily share different viewpoints and transform the way others think. Engaging minds across the globe, Goethem’s important insights and techniques are transforming corporate landscapes.