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Paddy Gilmore

Elevate your brand's appeal with Paddy Gilmore's unmatched humour expertise. Discover how Paddy helps brands win more pitches and attract more customers.

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Most of us think we understand humour. We don’t — we just know what makes us laugh. Paddy really knows how humour works, why, and how brands can use it best. Listening to him, my first thought was I want him to train my whole team.

Nick Parker

MD, That Explains Things

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Why you should book Paddy Gilmore for your next event

Benefit from Paddy's unparalleled expertise in humour science, recognized worldwide for transforming brand messaging and communication strategies.
Witness the proven track record of Paddy, who has crafted winning campaigns for global giants like Seiko Epson, PepsiCo, and Harley-Davidson, elevating their brand appeal to new heights.
Secure victories in pitches and effortlessly attract customers with Paddy Gilmore's expertise. Learn proven techniques and methods to infuse humour into your brand messaging.

Discover the transformative power of humour in branding with Paddy Gilmore, an esteemed authority in humour science. Leveraging 24 years of advertising experience and a Master’s degree in humour studies, Paddy equips brands to excel in pitches and customer acquisition. Through engaging keynotes, he offers a blend of entertainment, insights, and scientific expertise, enabling brands to leverage humour effectively for exceptional results.

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Keynotes

Keynote by Paddy Gilmore: How to Use Humour in Advertising without Suffering Sleepless Nights

Many companies want to use humour in their ads but find it gives them sleepless nights. Will it cross borders? What if it doesn’t land properly? What it if causes a social backlash?

In this keynote, Paddy explores how to use humour without suffering these anxieties. By showing how humour works in advertising — drawing directly on humour and marketing science — he shows how risks can be minimised or eliminated. What does this mean for you? You can use humour effectively and safely — and sleep easy at night.

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Keynote by Paddy Gilmore: How to Use Humour in Pitches without Suffering Sleepless Nights

Pitches are, of course, central to creating new business. And humour has been conclusively shown to relax people, make them think more creatively and bring people together. In other words, it’s an invaluable ingredient in the pitch situation.

But how should it be used? No business wants to come across as frivolous or clownlike; instead, businesses want to create lasting and authentic warmth. This keynote is a guide to doing exactly that. Drawing on well-founded psychological insights into how humour is used in businesses, Paddy gives audiences vital tools to using humour — and converting that pitch.

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Customer Reviews

Nick Parker MD, That Explains Things

The best Lunch & Learn I've ever sat through. In fact, I was so busy learning I forgot about lunching.

Lucía Aranguren Head of Visuals, Papier

As a Jewish New Yorker, I always thought I knew a thing or two about humor. Then I met Paddy Gilmore.

George Tannenbaum Former ECD, Ogilvy New York

Paddy Gilmore

Humour Science: The Key to Winning Customers & Pitches

Paddy Gilmore isn't just another motivational speaker—he's a game-changer for brands seeking to stand out in a crowded marketplace. With over two decades of experience in advertising and a deep understanding of humour psychology, Paddy Gilmore delivers keynotes that are both entertaining and enlightening. His insights into why and how humour works in advertising are invaluable, offering a fresh perspective that resonates with audiences and drives action.

Paddy Gilmore’s motivational speeches aren’t about making people laugh; they’re about driving results. By exploring the science behind humour, Paddy empowers organizations to win pitches, attract more customers, and ultimately, achieve their business objectives. With a client roster that includes global brands like Seiko Epson, PepsiCo, and Harley-Davidson, Paddy Gilmore's track record speaks for itself.

When you book Paddy Gilmore for your event, you're not just getting a speaker—you're getting a strategic partner committed to helping your organization succeed. His keynotes are meticulously crafted to deliver maximum impact, providing practical tools and actionable insights that attendees can implement immediately. Whether you're looking to revamp your marketing strategy or inspire your team to think creatively, Paddy Gilmore is the speaker you need to take your organization to the next level.

Don't miss out on the opportunity to book Paddy Gilmore for your next event. Elevate your brand, engage your audience, and drive real results with the expert guidance of Paddy Gilmore, the keynote speaker who's redefining the power of humour in business.