It’s easy to get distracted by new tech and environments, taking a bottom-up approach—“we need an idea in the metaverse” or “let’s do something in the Las Vegas Sphere”—without a clear strategic direction. Keynote Speaker Perla Bloom helps brands stay anchored in brand positioning and definition, ensuring they dictate where and how they show up rather than chasing fleeting trends.

Her keynotes explore how to execute dynamic, environment-respecting strategies that add value, encourage co-creation, and integrate IRL and URL experiences—preparing brands for the merging of both worlds. She also reveals how investing in big swings like partnerships and IP co-creation can build communities that unlock organic engagement and long-term impact.

Key takeaways:

• Prioritize Strategy Over Trends – Avoid chasing new tech for the sake of it. Let your brand’s positioning define where and how you engage, ensuring long-term impact.
• Create Meaningful, Participatory Experiences – Design activations that add value, encourage co-creation, and seamlessly integrate physical and digital interactions.
• Leverage Creators & Cultural Relevance – Use creators strategically to enhance engagement, contribute to the creator economy, and build deeper audience connections.

With automation rising and pressure to do more with less, creativity is often misunderstood and undervalued. As AI enables more people to produce ‘mid’ work, how can marketers ensure technology enhances rather than replaces creativity?

Keynote Speaker Perla Bloom explores how Gen AI, AIP, and Machine Learning can streamline lower-funnel marketing while freeing up time for bigger brand moments and innovation. She reveals where and how to use AI in strategy and creative development, ensuring it fuels efficiency while maintaining human insight and originality.

She also highlights our responsibility in controlling AI biases, ensuring marketing remains representative, inclusive, and ethical.

Key learning points:

• Using AI in strategy and creative development.
• Where and how to use AI for what in marketing (Machine learning, AIP gen AI). 
• How to be the marketer that saves time on the mass production and testing of mid to lower funnel DR marketing as well as enhance creative innovation for the bigger brand moments. 
• Different AI: Gen AI, AIP, Machine learning and what they do.

Gaming has evolved from niche to a global cultural powerhouse, with LATAM alone reaching $8.7 billion in 2023. With influencer-led content, mobile gaming, and ad-free digital spaces, brands must adapt or risk losing younger audiences who seek authentic, immersive experiences.

Keynote Speaker Perla Bloom helps brands navigate this evolving landscape by exploring in-game activations (Nike x Fortnite, Essence on Roblox), cause-driven campaigns (Hellman’s in Animal Crossing), and IP expansions (Netflix & Amazon into gaming). She also dives into creator collaborations on Twitch and YouTube, showcasing real-time, interactive brand experiences like McDonald’s x Kai Cenat.

Perla can talk about the following key areas:

The Rise of Gaming as a Cultural Powerhouse
Key Points:

• Gaming has evolved from niche to mainstream, with LATAM reaching $8.7 billion in 2023.
• Influencer-led content and mobile gaming are driving growth.
• Young audiences seek spaces free from traditional media control.

The Creator Economy: Transforming Brand Engagement
Key Points:

• Gaming creators like MrBeast, PewDiePie, and Pokimane are expanding beyond gaming.
• Collaborations with music, fashion, and mainstream media.
• Case studies: Riot Games’ virtual bands, Fortnite’s in-game concerts.

Brand Integration and Immersive Experiences
Key Points:

• In-game brand activations (Nike x Fortnite, Essence on Roblox).
• Emotional connections through cause-based campaigns (Hellman’s in Animal Crossing).
• IP expansions by Amazon and Netflix into gaming.

Leveraging Creator Collaborations for Authentic Reach
Key Points:

• Partnerships with creators on platforms like Twitch and YouTube.
• Real-time and interactive experiences (McDonald’s x Kai Cenat).
• Results-driven strategies: from live events to in-game partnerships.

Future Predictions and Strategic Focus for Brands
Key Points:

• Prediction 1: Consumers will crave authenticity amidst automation.
• Prediction 2: Integrated storytelling across virtual and real-world experiences.
• Prediction 3: Brands should prioritize human needs before leveraging new tech.

Viral success isn’t luck—it’s a mix of cultural timing, authenticity, and world-building. Brands often chase trends, but what can they learn from the entertainment industry’s ability to create talkability, fandom, and lasting engagement?

Keynote Speaker Perla Bloom reveals how brands can build cultural relevance, not just on TikTok but across events, live activations, and co-creation with fans. She explores strategies from Netflix’s live experiences to music and film Easter eggs, showing how brands can turn audiences into engaged communities.

Key learning points: 

• Got to stay true to you and all its evolutions and connect with people =  the brand repositioning.
• Cultivating fandom is everything - world building and opportunities to connect in a 3D fashion will do that. 
• Culture is not just TikTok but IRL and lots of touch points - awards, social media, events: Get people to talk to you.
• True co creation, with creators, the product and with fans - integrating UGC into the product itself, inserting ourselves into creator programming (gaming) not just their storytelling and voice, using the fan as a channel.

In a crowded digital world, standing out means more than just having a great product—it’s about telling a story that resonates. But how can brands craft compelling narratives that adapt across cultures while staying true to their identity?

Keynote Speaker Perla Bloom explores how brands can build emotional connections, leverage AI for efficient storytelling, and use the right cultural and technological levers to create hype and relevance. Her insights help brands flex their narratives without losing authenticity.

Key learning points: 

• How to make people care about your brand; being clear on who you are and your story.
• Flexing only in how it is told for different cultural environments.
• Using different levers to build hype.
• Done efficiently and well using AI.