The future is here and now. It is all around us, as pervasive as the oxygen we breathe, enabling those in the know with instant communication to the abundant resource of information and interconnection we call the Internet. The Internet is all around us, pervasive, intelligent and invisible, not confined to the narrow boundaries of our mind and experience.
What happens next as we finally start utilizing this reality as we redefine business models and communication infrastructures? What happens to our jobs, money and ideas of value? How will this new reality change our ideas of banking, retail, intelligent homes, entertainment, and individuality? What will happen when organisations finally realise that the Internet is far more than images on a computer screen, but an invisible environment that will change logistics, broadcasting, retail, personalisation & the very basis of our competitive environment?