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Ross Bernstein

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance business speaker who’s keynoted conferences on ALL SEVEN continents for audiences as small as 10 and as large as 10,000.

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Why you should book Ross Bernstein for your next event

  • Ross’ signature keynote, “The Champion’s Code,” is based on more than six years of research that resulted in two critically acclaimed series of sports-business books.
  • Ross challenges his audiences to think about the differentiators they possess which would ultimately lead customers to choose to do business with them, or be influenced and led by them.
  • He is just one of three professional speakers in the world to hold the CPAE (Speaker Hall of Fame), CSP (Certified Speaking Professional), and the Global Speaking Fellow Designation.
Ross’ message reinforces the fact that individuals win games, but TEAMS win championships. Roles, buy-in, motivation, consistency, sacrifice, trust, failure, chemistry, culture, work ethic, innovation, resiliency, karma, and being humble — they’re all a part of what it takes to become the best of the best — a champion both on and off the field.
Read the full profile: Ross Bernstein

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Keynotes

Keynote by Ross Bernstein : The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance hall of fame business speaker who's keynoted conferences for Fortune 500 companies on all seven continents and has been featured on CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today.

Ross' program is all about the DNA of what makes champions in sports so unique and how that relates to business. It’s based on a series of books he wrote in which he was able to interview more than 1,000 professional athletes and coaches that all had one thing in common — they were all members of championship teams. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common among peak performers in business. There are reasons certain teams win consistently, whereas others don't... and Ross explains why. It's based largely on the "Good to Great" concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service. Ross weaves sports stories, about the DNA of champions, along with stories of companies who he has worked with around the world — and shares best practice ideas on ways to overcome disruption, while ultimately building stronger relationships. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it”
— CHAMPIONS.

In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories
and poignant life lessons from the world of sports to show attendees how to:

Create a “culture of excellence” by giving extraordinary customer service...

Generate momentum by utilizing the "currency of karma"...

Follow their moral compasses to win "the right way," with respect, ethics, and integrity...

Be better leaders and create more "buy-in" by embracing change and failure...

Evolve from "order takers" to "trusted partners" by enhancing the quality of their
relationships...
Request a quote: Ross Bernstein The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World

Ross Bernstein

BEST-SELLING SPORTS AUTHOR
Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today. He’s spent the better part of the past 25 years studying the DNA of championship teams and his program, “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace.

As a working member of the media in his home state of Minnesota, Ross has a unique behind the scenes access to all of the local sports franchises in the area, including the Vikings, Twins, Timberwolves, Wild and Gophers. As such, he spends lots of his time in dugouts, club houses, locker rooms, and press boxes — and it’s here where Ross has met and interviewed thousands of professional athletes over the years. Ross' program is all about the DNA of what makes champions in sports so unique and how that relates to business. His PowerPoint is full of amazing photos about inspirational sports stories and about successful teams that tie into ethics and accountability, and about doing things the right way — with respect. There are reasons certain teams win consistently, whereas others don't... and he explains why. It's based largely on the ”Good to Great" concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service.

Ross speaks at over 100 conferences per year, mostly at large association conferences, at franchise leadership events, and to Fortune 500 sales groups — his program is very high energy and a great way to open or close a big event. Give him a call, he would LOVE to be a member of YOUR team for the day!

What I learned about the power of inspiration from a 1980 hockey game | Ross Bernstein | TEDxBlaine

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