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Learn to build your brand through fascination

Sally Hogshead

travels from USA

Fascination expert, author, and creator of The Fascination Advantage® advising companies in brand building

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About Sally

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Using her science-based Fascinate system, keynote speaker Sally Hogshead teaches how to instantly persuade and captivate in a world with a 9-second attention span.

Drawing upon her branding expertise, keynote speaker Sally Hogshead created a method to identify how each person is able to captivate their listeners.  The Fascination Advantage® is the first communication assessment that measures how others perceive you. After researching over one million professionals, her algorithm can pinpoint your most valuable differentiating traits. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Her two most recent books, FASCINATE: How to Make Your Brand Impossible to Resist and HOW THE WORLD SEES YOU: Discover Your Highest Value Through the Science of Fascination, were both New York Times bestsellers. Sally writes a weekly online column for Inc. on issues around personal and corporate branding. She is a member of the Speaker Hall of Fame and Word of Mouth Marketing Association (WOMMA) Hall of Fame. Named a Top Brand Guru, her practical marketing system now lives inside organizations such as IBM, Twitter, the YMCA, as well as thousands of small businesses.

Early in her advertising career, Sally skyrocketed to the top becoming the most awarded junior copywriter in the U.S. by age 24. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At 27, she opened her first ad agency and her work is on exhibit at the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s TODAY and the New York Times.

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    Keynotes by Speaker Sally Hogshead

    What High Performers Do Differently: How to Fascinate from First Impressions to Lasting Value

     

    Learning Objectives: 

    • Discover the top four traits of high-performing personal brands and pitfalls to avoid
    • Recognize the signs you are (or are not) perceived as a high performer
    • Identify your top two unique personality advantages
    • Describe, measure, and improve how you add value
    • Understand the situations in which you’re most likely to over-deliver and outperform (and the areas in which you will not)
    • Discover the words you need to authentically describe yourself in introductions, meetings, and other high-stakes situations
    • Surround yourself with team members who boost your own performance

    Impossible to Resist: Outshine the Competition, Attract Raving Fans & Earn Attention in a Distracted World

     

    Learning Objectives: 

    • Identify your brand’s number one advantage
    • Capture immediate attention and attract raving fans
    • Stand out in a crowded competitive market in less time and under budget
    • Understand your customers’ 7 triggers to perceived value to stop competing on price

    Your Fascinating Culture: Building Engaged Teams that Outperform

     

    Learning Objectives:

    • Identify the top two unique personality advantages and archetype for all team members
    • Measure the communication advantages within teams to raise performance
    • Build a team of differences that make the company stronger as a whole
    • Amplify what your team is already doing right and capitalize on your natural strengths
    • Correctly identify the right person or team for important projects

    Different is Better Than Better: Captivate Your Customer to Win in a Crowded Market

     

    Learning Objectives:

    • Understand why others perceive you and your brand a certain way
    • Develop a clear understanding of why people want to work with you
    • Identify the perfect words to introduce and promote yourself authentically
    • Cultivate confidence in your natural competitive advantages
    • Increase your value to a prospect by communicating your greatest professional assets
    • Prove how you are different than others competing for the job

    The Fascination Factor: Authentically Communicate Who You Are at Your Best

     

    Learning Objectives:

    • Identify your top two unique personality advantages and archetype
    • Distinguish how you’re most likely to add value
    • Develop a clear focal point for all of your communication
    • Introduce yourself authentically with confidence
    • Craft the perfect words to prepare for crucial interactions
    • Influence people to listen and take action

    You Are Fascinating – Empower & Leverage the Women Leadership in Your Organization

     

    Learning Objectives:

    • Identify how the women and girls in your life are most likely to add value
    • Recognize how to use your competitive advantages to become an empowered leader
    • Develop your unique message and implement a plan to share it with the world
Sally Hogshead - video

TEDxAtlanta - Sally Hogshead - How to Fascinate

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