Engaging keynotes on reputation management, digital expungement and leadership
Engaging keynotes on reputation management, digital expungement and leadership
USA
Digital marketing thought leader, CEO at Blue Ocean Global Technology and Co-founder of Blue Ocean Global Wealth
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Keynote speaker Sameer Somal is the Chief Financial Officer at Blue Ocean Global Technology and Blue Ocean Global Wealth. Prior to co-founding Blue Ocean Global Technology, he was a Senior Investment Analyst at The Bank of Nova Scotia and a Financial Advisor and Intermediary at Morgan Stanley and Merrill Lynch & Co. As part of the Investment Strategy Group at The Bank of Nova Scotia, Sameer authored white papers and delivered keynote presentations on the Case for Canada and Active Share. Sameer is a CFA Charterholder, a CFP® professional, and a Chartered Alternative Investment AnalystSM.
He currently serves on CFP Board’s Council on Education and the CFA Institute FAS Board of Regents, as well as hosts the CFAI talk show, The Topic @ Hand. Sameer Somal is a frequent speaker on reputation management, digital expungement, succession planning, technology, diversity, entrepreneurship, and leadership and is also an Internet Defamation subject matter expert witness. In collaboration with the Philadelphia Bar Foundation, our speaker Sameer Somal authors and delivers CLE programs on reputation management, search engine optimization, and ethics across legal communities nationally.
Fundamental to his work at Blue Ocean Global Technology, astute speaker Sameer Somal helps clients build, monitor, and repair their digital presence. He proudly serves on the board of the R.J. Leonard Foundation, an organization dedicated to educating, initiating careers and personally mentoring young adults who are aging out of the foster care system. In May of 2017, Sameer was named an Iconic Leader Creating a Better World for All by the All Ladies League & Women Economic Forum.
See keynotes with Sameer SomalThe Digital Revolution is accelerating our access to knowledge and revolutionized how we communicate. Success in life is a function of both what we know and how we build interpersonal relationships. Creating a network of trusted friends and colleagues, who will provide information, introductions, mentoring and partnership, will expand your personal and professional opportunity set.
Consumers value interacting with businesses and service providers with positive online reputation. When promoted effectively online, digital marketing helps businesses accelerate their growth. Conversely, negative information circulating on the internet can harm businesses and ruin personal lives. A digital presence and online communication strategy are not just part of a company’s reputation, they form a company’s foundation and the most critical component to its survival and growth.
Today, we interact with friends, family, and colleagues, more so than ever before, through text messages, email, and social media, where perception and reality are often confused. Our digital presence and online first impression are critical. Businesses must focus on online reputation management to successfully align their strategic communication with client, partner and investor preferences. Your reputation is your most valuable asset. Make sure you’re safeguarding it everywhere, especially online.
An entrepreneurial mindset represents a truly unique opportunity for today’s students and tomorrow’s leaders. Entrepreneurship, a fundamental driver of our global economy, is defined by French Economist, J. B. Say [1767–1832], as a shift of economic resources out of an area of lower productivity into an area of higher productivity and yield. An acute understanding of the intangibles or ‘soft skills’ is often required for nurturing new contact and developing a life-long friendship. While these intangible skills are taught and studied, their practice underpins the success of our most revered business, political, and humanitarian leaders in recent history.
Watch speaker Sameer Somal in action!
In your session, we were able to recognize the impact of social media in households and companies. The various examples that you provided confirm the importance of leading digital change for the benefit of consumers in an increasingly complex world. We enjoyed your presentation which proved insightful, enriching, and highly participative. It sparked our curiosity to learn more and about digital marketing and the importance of creating business and professional networks in cyberspace. We look forward to having you again speak on such a vibrant topic which is transforming lives.
Marcelo Suárez Castillo
I wish every speaker contributed as much – promotion video with over 4,000 views prior to the event; working the room, the gym, the lobby, the dining area, etc. and remembering everyone’s name; judging the case competition; and having a 5-star rating for your presentation. You definitely practice what you preach, Sameer. Several of us were talking about your energy and enthusiasm, along with your warm personality. We decided we want to be like you when we grow up!
Christina Carosella
[Your session] was more than I expected. And, to be honest, I wasn’t going to attend until I saw it was you who would be presenting. I also liked how you emphasized the importance of authenticity, how bringing your unfiltered personality helps make relationships deeper more quickly, and afterward more resilient and longer lasting. I really enjoyed hearing your story and feeling your enthusiasm. I know we will be benefiting from your gift for a long time to come.
Wesley Symank
Social Media is the next ‘Big Thing’ for marketers and very powerful gateway for connecting with millions of new people. While 10 years ago we questioned the influence and prominence of social media, today it is integrated with our daily lives and no longer optional. Even experienced marketing executives struggle with choice overload because each platform is unique and requires its own strategy. Businesses must develop a plan and test which mediums their existing and new customers engage are on for future growth. Here are the 10 social media marketing tips that will help you improve promoting your business on social media:
1. Create a Social Media Marketing plan before you begin:
Planning your social media marketing will help you execute your business efficiently. So, consider your business goals before beginning your social media marketing campaigns.
Here are some questions to ask when defining your social media marketing goals:
⦁ What are you hoping to achieve through social media marketing?
⦁ Who is your target audience?
⦁ What social media platforms resonate with your target audience?
⦁ How does your target audience use social media?
⦁ What message do you want to send to your audience with social media marketing?
2. Do a social media audit of your social media presence:
Before creating a new social media profile, perform an audit of your social media presence. The result of the audit can help you assess the landscape to find out what customers, influencers, partners and employees are participating on social media web.
3. Choose the best social media platform for your marketing:
Different social media platforms accomplish different objectives and cater to different audiences, so develop a unique strategy tailored for each platform. For example, because an e-commerce or travel business is highly visual, one may create more value from a strong presence on Instagram or Pinterest relative to Google+ or Twitter. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well. Also, thoughtful visual posts, such as videos, photos, or boomerangs, enhance the Facebook experience and drive engagement.
4. Learn to schedule tweets and social media posts to save time:
If you are managing several twitter accounts, tools like Hootsuite take the stress out by scheduling your tweets ahead of time. Additionally, managing multiple profiles, social media accounts, and business pages can be overwhelming and time intensive. Six other comprehensive social media management tools to consider include: Agorapulse, Buffer, Sendible, Social Booster, Socialoomph, Sprout Social.
5. Target and reach your audience better with use of social media statistics:
Social media statistics like Google Analytics support makes your content technically strong and enhance its credibility and reliability at the same time.
⦁ Use a blog on your company’s website:
Whether for syndicating news, valuable knowledge or sharing an opinion, every company must have a blog on their own website. Blogs drive web domain authority in search results and provide a platform for a company to share valuable content with their social media audience.
7. Use a social media editorial calendar to keep your content organized:
A social media content schedule is imperative for your social media success. By using an editorial calendar, you can create a social media content schedule that works for your business.
⦁ Strategically use SEO keywords in your company’s business profile:
If your business is on LinkedIn, use SEO keywords in your company’s LinkedIn profile to make it easier for users searching for specific industries.
9. Optimize your website for sharing on Pinterest:
Make sure you create a compelling website with engaging images and infographics for easy sharing on Pinterest.
10. Leverage current events:
People turn to social media to interact with businesses, but they also use it to stay current. Keep a track of trending hashtags on Twitter or other social media platforms. This will help you participate in bigger conversations and expand your own following.
These 10 steps will help you realize social media success and expand your opportunities for growth!
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