USA
Generational expert, market researcher, writer and public speaker with more than 20 years of experience
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About Scott
Keynote
Video
Scott used his love of nostalgia and pop culture (he was a big fan of Atari and He-Man) and generational expertise to develop BridgeWorks’ generational trivia show, GenPop.
Scott grew up on a dairy farm in central Minnesota where he mastered the art of bailing hay and milking cows. He graduated from St. John’s University in 2000 with a BA in communications. In addition to researching and presenting, Scott is a self-proclaimed movie-buff and is always game to try the latest restaurant or craft beer hotspot.
See keynotes with Scott ZimmerMillennials now make up a majority of the workforce—yet somehow managers are still puzzling over how to best recruit, retain, and engage this confounding generation.
Audience takeaways:
While Millennials and Gen Z continue to draw media attention, other demographic shifts are afoot: Baby Boomers are retiring. There are now fewer Boomers in the US labor force than there are Millennials or Gen Xers, and 47% of business owners over 65 don’t have a transition plan.
Audience takeaways:
Generational knowledge is useful and beneficial in any industry – especially the finance industry. How can you reach the different generations to ensure that you don’t lose valuable customers when wealth changes hands?
Generation Z is getting a lot of media attention – and there is a reason why! Most interns and recent college graduates belong to Gen Z, and even though they’re criticized for being on their phones too much they are also valuable digital-native employees.
It is no secret that there are many career opportunities in trades and manufacturing, however, the new generations are unfortunately unaware of this. It has been estimated that the average manufactoring company will lose $4.6 million annually because of this.
Millennials and Gen Z are already part of the workforce and Baby Boomers are leaving. However, 47% business owners don’t have a transition plan, and this could mean that valuable knowledge will be lost.
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