In 2014, speaker Simon Anholt established the Good Country movement with the first annual edition of the Good Country Index, which is the first ever study of what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size. His work focuses on discovering what a place, a country, a company or an individual are for in the world and why people should feel glad that they exist, and defining the courageous and imaginative new behaviours that will drive them forwards. The results of his work are often breathtaking in their ambition, originality and impact.
As one of the world’s leading thinkers and practitioners on wide-scale human engagement over the last thirty years, speaker Simon Anholt has created and led no less than three successful global fields that measure, understand and influence attitudes, culture and activity at the global scale. The likes of DreamWorks and Nike, Heads of State and monarchs have all been beneficiaries of his unique approach to leadership and entrepreneurship.
Simon is also the leading authority on managing national identity and reputation and is the founder and publisher of two major annual surveys polling over 20,000 people in 25 countries to monitor their perceptions of the world’s countries and cities. Moreover, in 2016, speaker Simon Anholt launched the Global Vote, which enables anybody in the world to vote in the elections of other countries.
His TED talk launching the Good Country Index has received 6 million views, and his more recent one launching the Global Vote, over a million.
He has written five books about countries, cultures and globalisation and is an honorary Professor of Political Science at the University of East Anglia, UK. His latest book, The Good Country Equation, was published in 2020 and was described by Zeid Ra’ad al-Hussein, the former UN High Commissioner on Human Rights, as “a masterpiece".