Susan Armstrong

Susan Armstrong is a global leadership expert, inspiring confidence and success through her journey and expertise in Emotional Intelligence.

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Abuse, street gangs, motorcycle gangs and being shot.....No, it is not the character progression and plot synopsis of the next Bruce Willis or Jet Li action blockbuster, but rather a summary of the struggles and experiences through which Susan Armstrong actually lived! Most people outside of movie set would not survive any one of these wrecking balls, let alone all five. But Susan Armstrong not only survived them, she went on to reinvent herself, establish her own company, author a book and use her personal experiences as the blueprint for helping others to be successful and achieve their greatest potential.

Christopher Cussat

Recovery Solutions Magazine

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Why you should book Susan Armstrong for your next event

She has a deep level of experience with all things human including leadership, communication, emotional intelligence and the many ways in which we hold ourselves back
Susan is a storyteller, using audience relevant stories to bring complex concepts to everyday thinking
Susan is a passionate, inspiring and engaging speaker whose messages stick. When the audience leaves one of her keynotes, they leave with more confidence than they came in with

Focusing on the power of Confidence, Emotional Intelligence, Trust and Interpersonal Skills (CETI) in Leadership, Susan Armstrong is a Leading Global Authority in Leadership, Employee Engagement and improving the Employee Experience. Regularly featured in the media, having transcended her own life of homelessness, Susan has established a reputation with many of the World’s best-known companies and brands for “lighting a fire” of confidence, purpose and high achievement amongst their leaders and employees.

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Keynotes

Keynote by Susan Armstrong : The Secret to Success; Changing our Perception of What is Possible

“If you can believe it, you can achieve it.” This statement holds true in both positive and negative ways. The power of belief influences our success and failure, making our lives, and businesses a reflection of our most dominant thoughts.

In this inspirational and educational session, we will explore a case study that highlights the impact of subconscious beliefs on our success and desires. Through a combination of scientific insights and practical activities, we will examine how our internal thought patterns shape our external reality and learn how to rewrite these subconscious algorithms that stand in our way of success.

Whether you seek success, peace, happiness, love, or friendship, what you project internally will manifest externally. By transforming your inner world, you can change how the external world responds to you.

Explore the many ways we stand in the way of our own success.
Identify how changing our beliefs about ourselves, the world and what’s possible for us in this world will open the door to increased prosperity, success, peace, and happiness.
Learn to create positive self-fulfilling prophecies instead of being driver by the negative ones.
Identify 3 behaviours to stop immediately!

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Keynote by Susan Armstrong : Leading the Next Generation: Unlocking the Secrets to Modern Leadership

With the post-pandemic transformation of the workplace, the rise of AI, and Gen Z expected to make up 27% of the workforce by 2025, it's essential to change our leadership approach in order to continue to be successful.

This session will explore how traditional workplace expectations have evolved and highlight strategies for attracting and retaining the "first global generation."

By understanding and addressing the unique development and employment needs, as well as the values of new generations, leaders can create a more dynamic, productive, and successful organization that thrives in a rapidly changing world. It is no longer just about the paycheque.

You will leave with new insights on why transparency and authenticity are the new requirements in modern leadership and what employees today expect from their leaders including how to meet the needs of multiple generations.

During this session you will learn:

Explore the latest research in generational expectations.
Strategies to close the development gap between education and workplace expectations.
How to demonstrate authentic leadership to build a positive work environment, and a psychologically safe culture.
How to implement new and creative ways to meet the new expectations of employees.

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Keynote by Susan Armstrong : Harnessing the Power of CETI to Improve Motivation, Productivity, & Your Bottom Line

How do we encourage innovation and creativity within our organizations?
How do we engage in productive conflict?
How do we better manage ambiguity and make good decisions that lead to success?
How do we become better leaders?

The answer is CETI – Confidence, Emotional Intelligence, Trust and Interpersonal Skills.

Here is the problem: when we focus on developing people we tend to focus on the skills of Conflict Management, Problem Solving, Decision Making, Creativity and Innovation, etc. We are focusing on the wrong things. To be truly effective in this new world of work, and in all of the cognitive leadership skills we prize, we need to focus on higher order abilities. We need an affective shift.

This session will focus on the need, and the importance of developing CETI within our leaders and employees at every level – Confidence, Emotional Intelligence, Trust and Interpersonal Skills. These are the skills of a modern leader, an authentic leader, and what employees expect in their leaders.

These are also the skills that accelerate productive conflict management, allow people to confidently apply critical think skills, not be afraid to be innovative and creative and to be able to deal with the ambiguity that is so prevalent in today’s business environment.

In this interactive session you will:

Discover the role of confidence in leadership, performance, motivation and engagement.
Experience why Emotional Intelligence is the predicter of success in both personal and business realms.
Explore how confidence and emotional intelligence contribute to building trust and credibility.
Identify the key interpersonal skills for success in developing strong workplace relationships.

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Customer Reviews

Christopher Cussat Recovery Solutions Magazine

As owner of a Speakers Bureau, I've heard many speakers over the years. Still Sue Armstrong stands out with a riveting story, a powerful delivery and an exceptional ability to reach her audiences and touch their hearts. She's a truly inspiring speaker with a message that no one will ever forget.

Cathleen Fillmore Speakers Gold

There is a reason that we continue to build our relationship with Susan Armstrong – she is THAT good. We can trust that she will deliver nothing less than a quality product – from design, development, and through to creative and engaging presentations. And, she has a natural way of developing relationships with her clients and participants.

Senior Leader, Johnson & Johnson

Sue has a way of interacting with people that is remarkable. She is at once alluring, focused, funny, kind, and commanding. In a word - riveting. When she takes the stage, everyone pays attention. Not only that, but they actually learn something too! Sue is the best at what she does. Hands down. When it comes to speakers, Sue always gets the highest marks as well as the highest compliments.

Manager, McKesson Medical-Surgical

I owe you so much. Seriously. You are great at what you do and you lit a fire inside me. Thanks for everything!

President, Canada Goose International

It was a true pleasure to work with Susan Armstrong, She is a remarkable example of what is possible.

John Bradshaw Bradshaw Media Group

Susan Armstrong

Lighting a fire of confidence, purpose & high achievement among leaders

Today, Susan works with household names such as GlaxoSmithKline, Johnson & Johnson, Bloomberg and many global governments to teach leaders at all levels how to harness the power of CETI to become more authentic, and develop the skills to engage, motivate and inspire exceptional performance in their most important asset – their people.

Life hasn’t always been this way for Susan. After 20 years of living on the streets and escaping the clutches of a notorious American motorcycle gang, Susan Armstrong found herself in a fight for her future. Learning and applying the principles of Emotional Intelligence, Susan was able to re-wire her belief system and embark on an unparalleled journey of success, rising from working in a bar to Director of Data Services for a large multi-national bank in 4 short years. And she didn’t stop there. She founded Susan Armstrong International, a company dedicated to helping others learn to harness the power of CETI to create success in their own personal and professional lives.

Susan holds formal education in the psychology of human behaviour, including Transpersonal Psychology, Positive Psychology as well as Adult Education, and Instructional Design. A regular speaker and breakout session leader at global events, Susan is a partner with SHRM, author of two books including “Confidence for Life” and has recently been named Faculty of the Year with a partner Educational Organization.

Susan provides speaking and training services to global organizations, and many governments, speaking in over 60 countries on 6 continents over the last 20+ years. She does this in her own down-to-earth, storytelling, and entertaining way, inspiring countless individuals across the globe.