Digital transformation, online strategies, and brand influencer
Digital transformation, online strategies, and brand influencer
USA
Swan Sit is a digital marketing expert, having worked with the likes of Estée Lauder, Nike, and Revlon. Her engaging keynote speeches focus on branding secrets, the future of marketing and adopting audio technology.
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Swan is a complete brand marketing rockstar. She is a force and I’m a big fan of her personally and her utmost professionalism. Thomas had only really good things to say about her. We appreciate you working with us and the quick turnaround.
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About Swan
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Known as the “Queen of Clubhouse”, a name given to her by Forbes, Swan’s journey in digital transformation began when she founded an advertising agency that specialized in emotional branding.
In 2010, she was way ahead of the trend toward digital marketing, and brought her innovative ideas to Estee Lauder, increasing their success in over 50 countries. Moving on to Global Digital for Elizabeth Arden, she changed everybody’s outdated thinking about cosmetics, bringing the likes of Gigi Gorgeous on board. Her greatest achievement was her work as Vice President at Nike, with responsibility for their Emmy-winning “Dream Crazy” marketing campaign, featuring the activist Colin Kaepernick.
Today, Swan is a renowned creator and advisor, much in demand for her keynote speeches. She formed her own LLC in 2019, and was the first person to realize the power of TikTok stars Josh Richards and Bryce Hall.
Now seen as an influencer herself, Swan has a following of over three million on the audio platform Clubhouse and enjoys conversing with the leaders of tomorrow. Businesses can enjoy keynote speeches from Swan that cover such diverse subjects as digital transformation, the future in Web 3 and modern marketing.
See keynotes with Swan SitWhile leading digital marketing efforts globally for Fortune 500 companies like Estée Lauder, Revlon, and Nike Swan created memorable campaigns to change the way consumers feel about brands, and interact with them. Evoking emotion to drive attention, Swan championed bold ideas including unexpected spokespeople like Colin Kaepernick for Nike or Gigi Gorgeous for Revlon, innovative technology, and pushing representation boundaries.
In this presentation, Swan shares lessons from her work, and how entrepreneurs can take advantage of the same ideas to grow their own brands and businesses.
Innovative platforms, mediums, and technologies constantly emerge disrupting the way we engage with our customers and tell our brand’s story. As we continuously realign our approach, we can glean incredible lessons from the successful campaigns of the past, and apply those concepts to create relevant and meaningful marketing using the new tools at our disposal.
In this presentation, Swan provides tactical guidance on how brands of any size can create a relevant and agile strategy.
An impressive resume and corporate pedigree led Swan to managing the global digital marketing for billion dollar retail brands like Revlon and Nike, but it would be her adoption of eCommerce and understanding the value and power of social platforms that would ignite her career. As the world approaches 20 years with commonly used social media platforms, new platforms and technology continue to emerge. Swan’s approach to new platform adoption coupled with Swan’s creative DNA has allowed her to make magic, racking up over 3MM followers on the audio first platform Clubhouse.
In this session Swan discusses what it takes to adopt early and approach new technology with a beginner’s mind to unite teams, articulate a grand vision, and build an audience.
"The session was amazing. At the end of the conference, Swan and Steven were able to recapture the audience's attention and had a really engaging fireside chat. We were delighted w/the keynote and are thrilled she could participate. Cheers."
Veronika
"Thank you so much for taking the time to speak with The League of Impact Leaders. Our group had an amazing lively conversation afterwards about all of your insights and ways to take learnings forward and asked me to share their immense gratitude with you. We're all in for supporting your efforts to democratize spaces and continue growing that table. Please know that your effort and support not only made it possible, but ensured that we had a smooth and positive experience for everyone."
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