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Tim Ash

Author, online optimization and neuromarketing expert

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“Tim Ash is a truly gifted speaker whose presentation on landing page optimization is nothing less than inspirational. He combines a genuine knowledge gained from years of experience, a friendly personality, integrity, and tremendous content to keep his audience engaged. I have participated with Tim on a number of occasions and he is a total treat to interact with. His desire to truly help others made him one of the hits of the AZIMA speaker series. If we can, we’d be delighted to have him back again as a speaker. I can’t recommend Tim highly enough!”<br>

Arnie Kuenn, CEO, Vertical Measures, and President, Arizona Interactive Marketing Association

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Keynote speaker Tim Ash is cited by Forbes as a Top-10 Online Marketing Expert and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. He is the author of Unleashing The Primal Brain and two bestselling books on Landing Page Optimization (translated into six languages) and the founder of SiteTuners, a strategic conversion rate optimization agency with offices in San Diego and Tampa.

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Keynotes

Keynote by Speaker Tim Ash: Unleashing The Primal Brain: Tapping the unconscious to move people to action

Once you understand brain evolution, many decisions become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine. However, what if you understood how the brain really makes decisions and could consistently influence it?

In this dynamic keynote, speaker Tim Ash will teach you:

Key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions

How to tap powerful universal motivations and automatic responses to deliver your marketing message on-target every time

Understanding how the brain really makes decisions, several durable and practical strategies for ethically influencing your audience

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Keynote by Speaker Tim Ash: Branding Versus Direct Response: How to end the war so everybody wins!

Branding v. direct response. Both sides are dug in. Each views the other with suspicion and skepticism – thinking that their own viewpoints are correct and complete. In this exciting keynote, speaker Tim Ash unites these seemingly intractable enemies to give you a practical framework to unify the best of both branding and direct response – the most powerful way to create effective marketing campaigns.

Your audience will learn:

How to understand the perspectives of direct-response and branding people

The limitations of brands from your prospect's perspective

How to combine your offer and the brand to maximize the impact

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Keynote by Speaker Tim Ash: Move Them To Action! – Building instant trust online

Websites have very real trust issues; they create anxiety and uncertainty for your visitors. Before people will act, their fears and concerns must be overcome. But how can you do this when you only have seconds to establish trust? In this provocative keynote, speaker Tim will guide you through how to effectively use the Four Pillars of Trust to instantly inspire action. See vivid examples of how appearance, authority, social proof, and transactional assurances can consistently skyrocket your website’s effectiveness.

You will learn the four pillars of trust:

Appearance and visual signals

Outside authority and our need to follow prestige

Social proof and the need for belonging

Transactional trust and removing anxiety at the point of action

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Keynote by Speaker Tim Ash: Your Baby Is Ugly – Live rapid-fire website reviews

You know that your website stinks – its just a question of degree. You suspect that it has cost you a lot of money and lost opportunity over the years. But no one has been willing to tell you the hard truth about exactly what’s wrong with it until now … keynote speaker Tim Ash literally wrote the bestselling books on Landing Page Optimization and has helped agency clients around the world to create over $1.2 million in documented value through better websites. Learn from the example of your peers, or submit your website, and Tim will take an unflinching but loving look at how to improve your site.

In this interactive presentation, you will how to:

Prepare to unlock massive value if your website is selected!

Learn from the mistakes of your peers

Avoid common problems shared by most websites

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Keynote by Speaker Tim Ash: Why Your Content Marketing Is Failing – And how to save it

Your team pumps out content, but is it really helping to grow your business? Do you feel like you are running faster and faster on the hamster wheel because you have to be everywhere and at all times? There has to be a better way … and there is! Stop producing content no one is interested in and learn how to create compelling content that actually helps your website visitors move down the sales funnel and makes you money in a predictable manner.

Drawing from his expert online marketing knowledge, speaker Tim will teach you:

The difference between noise-making and being of service

Why content is critical to support every stage of the buyer journey

The content marketing sweet-spot, and where it will not help you

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Keynote by Speaker Tim Ash: Spotting The Seven Deadly Sins of Websites

The world is littered with awful websites. You see them every day – including your own site. But what specifically is wrong with them and how can you make them better? This fast-paced and practical session will provide you with a crash course on website optimization. Learn to instantly spot the Seven Deadly Sins that are present in almost every website, and how you can avoid them.
Unlock the full value of your site, and see it with different eyes!

This keynote focuses on understanding the following website deadly sins:

Unclear call-to-action

Too much choice

Unclear choices

Not keeping your promises

Visual distractions

Lack of trust

Too much text

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Customer Reviews

Arnie Kuenn, CEO, Vertical Measures, and President, Arizona Interactive Marketing Association

“We had the pleasure of inviting Tim to share his insights to two distinct audiences on the neuroscience behind the purchase decision and the battle between brands and direct marketers. For both events, Tim share valuable information, tangible examples, and clever anecdotes that kept the audience engaged. Tim is gracious, professional, and an incredibly talented communicator. Our attendees loved him and their positive feedback speaks volumes. We look forward to having Tim at a future event.”

Warren Pickett – Content Director, LeadsCon Events

“Tim’s has been a mainstay at SES for many years. His sessions, workshops, and keynotes always educate and inspire!”

Matt McGowan – GM, North America at Incisive Media (SES Conference & Expo)

“Having managed hundreds of workshops both in-person and online at Online Marketing Summit (OMS) and Online Marketing Institute (OMI), hearing another session can sometimes be a bit of a chore. But Tim Ash’s recent webinar Live Landing Page Critiques was a welcome change and really woke me up. Tim delivered high quality information in a very engaging manner, and scored at the top of our attendee ratings for the most valuable session. I would recommend him without hesitation as an outstanding addition to any online marketing event.”

Vasil Azarov, Community and Events Manager – Online Marketing Institute

“We’ve just hired Tim to speak in front of a 12000 person audience, and it was just awesome – people were blown away! I strongly recommend that you hire him because it will be such a great experience, and people are going to love him!”

André Siqueira, Co-founder of Resultados Digitais (RD), and Director of RD Summit, Brazil

Tim Ash

An innovative perspective on marketing and online behavior

Why book speaker Tim Ash?

He knows his craft. In addition to providing strategic consulting services, keynote speaker Tim Ash is a highly-regarded digital marketing presenter at industry conferences worldwide, including Content Marketing World, DreamForce, Inbound, Internet Retailer, Affiliate Summit, Shop.org, PubCon, SMX, and countless others.

He is an industry expert. Since 1995, he has authored more than 200 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm.

He is an innovator. Tim is the founder and chairperson of the international Digital Growth Unleashed event series (formerly Conversion Conference) and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others.

Over the past 20 years, keynote speaker Tim Ash has guided a number of major US and international brands to shape successful web-based initiatives. Companies such as Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim’s deep understanding and innovative perspectives on utilizing digital marketing for business growth.

Tim earned a dual-major Bachelor of Science degree “with highest distinction” in computer engineering and cognitive science from UC San Diego while studying under a UC Regent’s Scholarship (the highest academic scholarship awarded by the UC system). During his doctorate studies at UC San Diego, he also earned his master’s in computer science.