An innovative perspective on marketing and online behavior
An innovative perspective on marketing and online behavior
5 out of 5 stars
“Over the course of six years running iMetrics (the largest Web analytics conference in Russia) we’ve had more than 150 speakers, and Tim Ash was the top-rated presenter. His content was dynamic and even with the simultaneous-translation, his mastery of presenting came through. He also took the time to interact with our attendees throughout the rest of the day, and left a trail of goodwill behind him that many still remember years later. We got very positive feedback, and know that Tim’s keynote and workshop inspired lots of our participants to make effective changes in their business.”
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Over the past 20 years, keynote speaker Tim Ash has guided a number of major US and international brands to shape successful web-based initiatives. Companies such as Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim’s deep understanding and innovative perspectives on utilizing digital marketing for business growth.
Tim earned a dual-major Bachelor of Science degree “with highest distinction” in computer engineering and cognitive science from UC San Diego while studying under a UC Regent’s Scholarship (the highest academic scholarship awarded by the UC system). During his doctorate studies at UC San Diego, he also earned his master’s in computer science.
See keynotes with Tim Ash
Once you understand brain evolution, many decisions become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine. However, what if you understood how the brain really makes decisions and could consistently influence it?
In this dynamic keynote, speaker Tim Ash will teach you:
Branding v. direct response. Both sides are dug in. Each views the other with suspicion and skepticism – thinking that their own viewpoints are correct and complete. In this exciting keynote, speaker Tim Ash unites these seemingly intractable enemies to give you a practical framework to unify the best of both branding and direct response – the most powerful way to create effective marketing campaigns.
Your audience will learn:
Websites have very real trust issues; they create anxiety and uncertainty for your visitors. Before people will act, their fears and concerns must be overcome. But how can you do this when you only have seconds to establish trust? In this provocative keynote, speaker Tim will guide you through how to effectively use the Four Pillars of Trust to instantly inspire action. See vivid examples of how appearance, authority, social proof, and transactional assurances can consistently skyrocket your website’s effectiveness.
You will learn the four pillars of trust:
You know that your website stinks – its just a question of degree. You suspect that it has cost you a lot of money and lost opportunity over the years. But no one has been willing to tell you the hard truth about exactly what’s wrong with it until now … keynote speaker Tim Ash literally wrote the bestselling books on Landing Page Optimization and has helped agency clients around the world to create over $1.2 million in documented value through better websites. Learn from the example of your peers, or submit your website, and Tim will take an unflinching but loving look at how to improve your site.
In this interactive presentation, you will how to:
Your team pumps out content, but is it really helping to grow your business? Do you feel like you are running faster and faster on the hamster wheel because you have to be everywhere and at all times? There has to be a better way … and there is! Stop producing content no one is interested in and learn how to create compelling content that actually helps your website visitors move down the sales funnel and makes you money in a predictable manner.
Drawing from his expert online marketing knowledge, speaker Tim will teach you:
The world is littered with awful websites. You see them every day – including your own site. But what specifically is wrong with them and how can you make them better? This fast-paced and practical session will provide you with a crash course on website optimization. Learn to instantly spot the Seven Deadly Sins that are present in almost every website, and how you can avoid them.
Unlock the full value of your site, and see it with different eyes!
This keynote focuses on understanding the following website deadly sins:
Watch digital marketing expert Tim Ash in action:
“Tim Ash is a truly gifted speaker whose presentation on landing page optimization is nothing less than inspirational. He combines a genuine knowledge gained from years of experience, a friendly personality, integrity, and tremendous content to keep his audience engaged. I have participated with Tim on a number of occasions and he is a total treat to interact with. His desire to truly help others made him one of the hits of the AZIMA speaker series. If we can, we’d be delighted to have him back again as a speaker. I can’t recommend Tim highly enough!”
Arnie Kuenn, CEO, Vertical Measures, and President, Arizona Interactive Marketing Association
“We had the pleasure of inviting Tim to share his insights to two distinct audiences on the neuroscience behind the purchase decision and the battle between brands and direct marketers. For both events, Tim share valuable information, tangible examples, and clever anecdotes that kept the audience engaged. Tim is gracious, professional, and an incredibly talented communicator. Our attendees loved him and their positive feedback speaks volumes. We look forward to having Tim at a future event.”
Warren Pickett – Content Director, LeadsCon Events
“Tim’s has been a mainstay at SES for many years. His sessions, workshops, and keynotes always educate and inspire!”
Matt McGowan – GM, North America at Incisive Media (SES Conference & Expo)
“Having managed hundreds of workshops both in-person and online at Online Marketing Summit (OMS) and Online Marketing Institute (OMI), hearing another session can sometimes be a bit of a chore. But Tim Ash’s recent webinar Live Landing Page Critiques was a welcome change and really woke me up. Tim delivered high quality information in a very engaging manner, and scored at the top of our attendee ratings for the most valuable session. I would recommend him without hesitation as an outstanding addition to any online marketing event.”
Vasil Azarov, Community and Events Manager – Online Marketing Institute
“We’ve just hired Tim to speak in front of a 12000 person audience, and it was just awesome – people were blown away! I strongly recommend that you hire him because it will be such a great experience, and people are going to love him!”
André Siqueira, Co-founder of Resultados Digitais (RD), and Director of RD Summit, Brazil
How has the web changed since you started your career?
There was no web when I started my career… I have been involved in Internet marketing since 1995 and have seen the whole evolution of the web. Of course there has been an evolution from the crude visual designs of the early days to the slick multimedia experiences that are possible online today. But the biggest change has come with our ability to track every online action and the targeted marketing that this opens up. As online marketers we can be incredibly responsive and create relevant personalized experiences for our visitors. By being relevant and truly useful to people, we can dramatically increase their response.
What got you interested in digital marketing?
Digital marketing is a combination of the hard and soft sciences. On the one hand we can measure and track everything that happens – which many traditional marketing channels have been unable to do precisely. On the other hand, the insights needed to persuade people come from our understanding of the human brain – which is rooted in psychology and the unconscious mind.
My undergraduate and graduate work at the University of California, San Diego was in Computer Science, and Cognitive Science. So I guess you could say I was preparing for a career in internet marketing without knowing it…
What is strategic conversion rate optimization?
The goal of conversion rate optimization (CRO) is to create more effective online experiences, so that a higher percentage of your online visitors take the desired action (filling out a form, buying something, watching a video, or calling your toll-free telephone number). Unfortunately, many people have reduced CRO to simple split testing – Do the visitors like the green button or the orange button on the page?… These kinds of page-level tactical changes can make a difference, but they will not drive the long-term growth of an online business. By contrast, strategic CRO considers the whole business – not just the on-site experience. My agency, SiteTuners, has worked with enterprise and nimble mid-sized companies all over the world to drive online growth.
As a result, we often get involved in aspects of the business that go way beyond a simple website. Typical areas of improvement might include the call center and customer service staff, email communication, branding and positioning, packaging & merchandising, the business model, as well as offline touchpoints. We also want to make sure that the underlying marketing technology stack for the business is sound. These days it is very difficult to be a leader in any online category unless you have solid capabilities in areas like personalization, predictive analytics, marketing automation, third-party data append, and programmatic media buying.
Since 2010 I have been running a conference that covers all aspects of strategic CRO in the US, UK, and Germany. Check out http://DigitalGrowthUnleashed.com for more details.
How do audiences gain from your keynote presentations?
I think that they get a powerful mix of knowledge and passion! I love what I do, and advancing the art of online persuasion is something that I truly care about. So I work very hard presenting powerful insights in a way that is memorable and will be acted on by the audience.
Do you have a favorite experience from your speaking career?
A few years ago I keynoted at a conference in Moscow, Russia. They were expecting a well-regarded expert from America with simultaneous translation. So when I got onstage and started speaking fluent Russian and showing them old black and white photos of me as a small child in Moscow during my intro, they really flipped out! I was born in the former Soviet Union, so to get to keynote in my home city decades after I emigrated was quite a thrill.
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