Unique keynotes from a top digital and experiential marketing expert
Unique keynotes from a top digital and experiential marketing expert
France, USA
Founder of the Experiential Marketing Mix (7E) and the Phygital Ecosystem Professor, President of the American Institute of Business Experience Design in New York. Wided Batat is the ultimate marketing expert.
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Biography
Keynote
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Dr. Wided Batat is widely known as the Founder of the Experiential Marketing Mix (7E) and the Phygital Ecosystem. She is also the President of the American Institute of Business Experience Design in New York.
“To innovate is to understand today the world of tomorrow by adopting ethnography as a new tool of study and the 7Es of the experiential marketing mix to create innovative, adapted, attractive and effective customer and employee experiences.” – Dr. Wided Batat
Speaker Dr. Wided Batat advises and helps companies and organizations to:
As a professor and doctor of marketing at the prestigious Universities, speaker Dr. Wided Batat is the ultimate expert of experiential and digital marketing. With more than 15 years of experience in the field, Wided carries out important research working in France, Europe, the United States, Asia and the Middle East. As the founder of B&C Consulting Group, she is specialised to provide in innovative market research & consumer insights, with a focus on Experiential Marketing and ethnographic studies.
Combining scientific research and field experience, speaker Dr. Wided Batat can transform your organisation by providing innovative market research and consumer insights. Her expertise can help your business to have a constant perspective of innovation, profitability, progress and performance. Dr. Wided has also published many books in the field, her 2019 book « Experiential Marketing » is invaluable for consumer behaviour, marketing experts and executive teams.
What makes Wided outstanding as a speaker is the fact that she can customise her keynotes for the needs of the customer to a very high degree: her topics include experiential marketing, digital transformation, mass market, luxury, food, well being, territorial, Generations Z & Alpha and milennials. Speaker Dr. Wided Batat is also bilingual – she is available for keynotes both in English and French.
See keynotes with Dr. Wided BatatFor companies, the integration of the experiential, digital, symbolic and emotional dimensions into the offer is
essential to create a competitive advantage by adapting to the tacit and explicit expectations of consumers. Consumption is no longer limited to the functional and tangible dimension, it is also an experience in which
the consumer is involved.
In the context of digital transformation, many companies are aware that the relationship between an organisation and the customer changing constantly. For this reason, the purpose of this conference is to help you adapt your customer experience and make it more innovative and powerful.
Whether apprentices, customers, or young workforces, the arrival of millennials and post-millennials questions the organization of the company and its corporate management. If millennials have already transformed company codes with new expectations, post-millennials fundamentally different from the previous generation are now disrupting the managerial practices in companies.Thus a new management model adapted is needed for a successful integration to avoid any intergenerational conflicts and develop new tools to adapt to this youth generation and integrate young professionals while developing the company’s productivity and sustainable relationships with them.
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