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William Higham

William Higham, a global authority on Future Business Strategy, guides top brands like Amazon and Disney to innovate and future-proof their strategies for maximum growth.

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Great working with Will. His presentation at our sales conference perfectly fitted the tone and context we were aiming for. His thought provoking, engaging style set an agenda for change.

Mike Hulse

Sales Director, Philips

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Why you should book William Higham for your next event

  • Authoritative Expertise: His influential handbook on consumer trends is a key resource for strategists worldwide, showcasing his deep industry knowledge and foresight.
  • Global Influence: Higham’s presentations, from FT conferences to Netflix’s 'Future Of' series, have inspired and equipped audiences across the globe with forward-thinking strategies.
  • Award-Winning Strategies: Higham’s innovative marketing campaigns for Sony and Universal earned prestigious awards, highlighting his success in driving impactful business results.

William Higham is a global authority on Future Business Strategy and Innovation, specialising in Growth and Resilience. He’s run strategic consultancy Next Big Thing for 20 years, helping clients future-proof their strategies: from Amazon to Walt Disney, HSBC to MTV. He reveals what customers, employees and clients will want and expect from companies tomorrow: and the strategies businesses must adopt to attract and retain them. As an experienced Marketer, he always takes a practical approach to the future: inspiring audiences while offering them tangible advice, applicable the minute they return to their desks.

Read the full profile: William Higham

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Keynotes

Keynote by William Higham: How to Thrive in a Volatile World: A 3-step guide to managing uncertainty

In today’s more unpredictable business environment, companies need to be able to adopt new strategies quickly and confidently. But few companies are set up to do so. This talk provides practical advice to anyone struggling to help their workforce be more “change-friendly”.

Business is increasingly unpredictable:

Frequent disruption is inevitable today: yet 43% of leaders say their business is not set up to navigate change confidently (Magnetic, Dec 2023)

Employee engagement, mental health levels are down: conflict and resignations up. Workers are struggling to adapt: not even senior management is immune.

Companies must find a way to make their staff, managers and systems more “change-friendly” if they’re to survive in this new world.

Benefits 3 distinct audiences:

  • Senior leadership (CEOs, C-Suite) who want to make their company more future-ready.
  • Senior/middle managers wanting to manage uncertainty better themselves: and improve their Dynamic Leadership skills.
  • HR directors/managers who want to help their workforce through times of change and/or build a change-friendly company culture.

Audiences will learn how to:

  • Adapt their own attitudes and leadership styles to better navigate the new landscape.
  • Help their teams deal with the emotional and business requirements of change.
  • Create a more change-friendly, agile and resilient company culture / organisation.
  • Use these new-found skills to gain a business advantage over their competitors.
Request a quote: William Higham How to Thrive in a Volatile World: A 3-step guide to managing uncertainty

Keynote by William Higham: Six Ways to Conquer Uncertainty: How to thrive in an increasingly volatile world

2024’s proving another highly volatile year for business. Many executives are uncertain how to proceed. But they don’t need to be.

William has created a talk that distils all of my experience of Uncertainty Management into 6 practical processes you can adopt to help you, your teams and your company thrive in a VUCA world. 

The talk shows how to embrace uncertainty: and how to find multiple growth opportunities within it. I’ve helped leaders manage uncertainty for 10+ years: William has learned how embracing volatility is actually a great way to boost growth and gain Uncertainty Advantage. As Formula 1 champion Ayrton Senna said: “You can’t overtake 15 cars in sunny weather. But you can when it’s raining.” 

The talk will suit three distinct audiences.

  • Senior leaders (CEOs, C-Suite) who are looking to make their company more future-ready.
  • Senior / middle managers who want to learn to manage uncertainty better themselves: and improve their Dynamic Leadership skills.
  • HR managers: who are looking to help their staff through times of change and/or build a company culture that is ready for an uncertain future.
Request a quote: William Higham Six Ways to Conquer Uncertainty: How to thrive in an increasingly volatile world

Keynote by William Higham: Innovate through Uncertainty to Growth: How to use innovation to future-proof your profits

Companies that actively promote a culture of innovation are 3.5x more likely to outperform their peers. And 87% of executives believe innovation is essential to their organisation’s success and growth (McKinsey). Yet  just 36% of today’s businesses are actively innovative (DTI).

If you’re finding it hard to create an innovation culture within your company, this talk will help. Over the last 20 years, William has identified four practical things companies can do to become more innovative. 

  • Identify customer-led growth opportunities
  • Instil a more open, “challenger” mindset
  • Manage collaborative creativity and idea generation
  • Build new metrics and processes to test success

William shows you how to use these in your business – to create innovative new products and processes that’ll keep you a step ahead of the competition.

Request a quote: William Higham Innovate through Uncertainty to Growth: How to use innovation to future-proof your profits

Keynote by William Higham: Make your Organisation Fit for Tomorrow: Agile strategies for CEOs & CHROs

In tomorrow’s uncertain business landscape, the most successful companies won’t be those with the best products or marketing teams. They’ll be the ones that can best adapt to new circumstances. The ones with the best organisation: the most efficiently run offices, smartest workflows and resource allocation, inspiring cultures and engaged, productive employees.

But legacy environments and reporting structures are really hampering many companies’ productivity, engagement and efficiency. The introduction of hybrid was a good start – but much more needs to be done.

In this talk, William looks at what CEOs and CHROs can do to rebuild the enterprise: creating environments and organisational structures ready for the future. How to create structures that give individuals flexibility while fostering a collaborative, engaged community across hybrid workforces. That build flatter, results-driven hierarchies with a common purpose. That use new technologies like AI and IoT to empower individuals and improve workflows.

Request a quote: William Higham Make your Organisation Fit for Tomorrow: Agile strategies for CEOs & CHROs

Keynote by William Higham: A Guide to Getting Engaged: How to engage tomorrow’s customers & staff

Brand loyalty and employee engagement are at an all-time low. According to one study, 92% of consumers say they aren’t even loyal to their favourite brand. And 85% of employees admit to being disengaged at work.

But, despite such disturbing statistics, William believes it’ll actually be easier to build loyalty tomorrow than in the past: in both consumers and employees. Why? It’s all down to a growing desire to belong, to ‘feel part of something’, to have the support of ‘people like me’ in an increasingly uncertain world.

In this talk, William uses examples from social media to competitive leisure, neighbourhood groups to book clubs, to show how smart companies can foster loyalty by creating ‘brand families’. He helps audiences identify passions and values that can unite their employees and engage their customers. How to use events and advice to bring customers together. How to give people a voice without losing your own.
Request a quote: William Higham A Guide to Getting Engaged: How to engage tomorrow’s customers & staff

Customer Reviews

5 of 5

Great working with Will. His presentation at our sales conference perfectly fitted the tone and context we were aiming for. His thought provoking, engaging style set an agenda for change.

Sales Director, Philips

William Higham

5 of 5

William's talk was a great way to start our strategy conference. He brought new, provocative insights and inspired the audience to think of new ways to serve tomorrow’s consumer.

Director of Strategy, Primark

William Higham

5 of 5

William gave us great insights into how consumer attitudes are changing, and how the audience will need to adapt.

Senior Content Editor, Financial Times Global Conferences

William Higham

5 of 5

William has the unique ability to identify those trends which are important and translate them back into a commercial opportunity for your business.

Head of Insight, Sainsbury’s

William Higham

5 of 5

Will spoke in a compelling and entertaining way, convincing delegates to rethink their approach to customers.

Project Implementation, Department for International Trade

William Higham

Rated 5.00/5 based on 5 customer reviews

William Higham

Future Strategy & Innovation Speaker

As a keynote speaker Willian Higham's talks leave audiences excited to face the future: armed with new, inspiring and practical ways to handle tomorrow’s consumers and employees. His data-led approach means he's as comfortable speaking on the future of work as on tomorrow's ethical consumer - or how generative AI, the Metaverse or Web3 will actually impact people’s businesses. 

An engaging and inspiring speaker, his talks have inspired thousands globally to face the future without fear, from Texas to Korea. He's spoken at conferences for FT and Barclaycard, leadership events for Walt Disney, BT, Jaguar and Colgate.

William’s led popular consultancy Next Big Thing since 2003. He’s worked with clients in multiple sectors. He can be seen in Netflix’s new ‘Future Of’ series. He warned the drinks industry of the New Sobriety; saw Wellbeing Consumers a mile off; and championed ‘Strictly Come Dancing’ (‘Dancing With The Stars’) to BBC. He wrote the first practical handbook for UK trend strategists: ‘The Next Big Thing: Forecasting Consumer Trends for Profit’ (Kogan Page, 2010), which has since been translated into five languages. He’s been interviewed across global media: BBC to Bloomberg TV, Fast Company to The Times. He has presented a TV show for CNBC, and written for The Economist, Advertising Age, The Director. He’s helped Cambridge University Innovation Forum and judged WARC and IoD innovation awards. 

He first made his name in the music industry. Working at Sony, Virgin and Universal, William ran PR campaigns for artists from Michael Jackson to Motorhead, and marketing campaigns from Rolling Stones to The Cure. He won a Music Week Award for his campaign for Meat Loaf ‘Bat Out Of Hell 2’. His fascination with music consumers led him to the trends sector, starting as a trends consultant for brands like Levis, BT. He spent a year as MD of online research company OnePoll, attracting clients from Kelloggs to Findus.

William Higham Speaker Showreel 2023

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William Higham | Future Korea Forum 2022

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William Higham | Everything HR Conference, Brasov, Rumania

Watch William Higham in action!

Non-binding request for William Higham

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