Adwords is a Google online advertisement service – Adwords typically appear at the top or the bottom of the screen, or to the side, when doing a Google search.

Exactly how Adwords work, what sites are found with what search strings, is very hard to say. The system is designed to follow an algorithm of relevance, so to speak, but the parameters are changed frequently so that, theoretically, you cannot predict the changes.

How does Adwords work and what companies might benefit from using Adwords? What search terms are important and are there things you should really, by all means, avoid doing?

Keynote speakers on Adwords take a closer look at these things, trying to shed light on the many and different aspects of Adwords.