Assertion is a communication technique that focuses on getting your message across, to say what you actually think, even if that means saying no.

The idea is to stand by your opinions and your feelings, to dare communicate them, even in case of a conflict, thus getting your points across.

How do you communicate in such a way that you make sure to get your message across and still show respect for the other part? How do you handle problems and conflicts?  

Keynote speakers on assertion deal with questions such as these and more.