Blue Ocean Strategy is a business leadership ideology associated with the theories of professor W. Chan Kim and Renee Mauborgne.

The idea is that of a blue ocean and a red ocean and the difference between these is that the red ocean represents those markets with lots of fierce competition while the blue ocean represents the unique company with a unique take on the market which means there will typically be less competition.

Blue Ocean Strategy is all about accepting change, to be creative and not scared of new solutions in an attempt to find the kind of market no one else really spotted yet.

Keynote speakers on Blue Ocean Strategy look into these matters and quite often the actual keynote speakers themselves come from a business background relating to Blue Ocean Strategy.