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Consumer Behaviour Speakers

Adapting to evolving consumer behavior is a puzzle many businesses grapple with. Tackle this challenge head-on by enlisting the guidance of our top consumer behavior speakers.

These industry trailblazers specialize in dissecting the intricacies of consumer decision-making. Equip your audience with game-changing insights and strategies to navigate shifting trends successfully.

Seize the opportunity to hire consumer behavior speakers who can steer your event toward enhanced engagement and lasting impact.

 

Curious About Consumer Behavior? Embark on a Journey of Insight!

Discover the art and science of consumer behavior at your next event. Don't miss out – request a speaker quote now and embark on a transformative journey.

  • This field is for validation purposes and should be left unchanged.
Curious About Consumer Behavior? Embark on a Journey of Insight!

Discover the art and science of consumer behavior at your next event. Don't miss out – request a speaker quote now and embark on a transformative journey.

  • This field is for validation purposes and should be left unchanged.

Finding the right keynote speaker can make or break your event – let our experts guide you

We have speakers at all budget levels in our portfolio

We work closely with our speakers and clients to curate the best events possible.

Our amazing staff is professional and knowledgeable on our speaker partners and their topics.

A-Speakers is a part of the Athenas Group – one of the largest speaker bureaus in the world with offices in 6 countries

A-Speakers has an exceptional reputation in customer service, and we cannot wait to assist you with your next event.

Our team creates a seamless experience for clients trying to find the best speaker to complete their events.

We have speakers within most topics right in or close to your venue city.

Speakers about consumer behaviour (58)

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Tarek Ali

Tarek Ali, a social media pioneer and GLAAD-nominated podcaster, helps organizations leverage digital storytelling and holistic wellness to foster inclusive, transformative cultures.

travels from USA

Tarek Ali is a multi-faceted thought leader and speaker known for his deep insights, versatility, and ability to engage a wide array of audiences. His talks combine personal experience, philosophical reflection, and practical advice, tailored to...

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Deniz Ozgur

Deniz Ozgur, co-founder of Space Runners and Evercopy, empowers businesses to embrace AI, Web3, and digital fashion, backed by $10M in investment and partnerships with global brands.

travels from USA

Forbes 30 Under 30 honoree Deniz Ozgur, co-founder of Space Runners and Evercopy, drives business transformation through AI, Web3, and digital innovation. With $10M raised and partnerships with global giants like Amazon, Gucci, and Louis Vuitton,...

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Giulia Panozzo

Join Giulia Panozzo, an industry leader in customer acquisition, as she unveils neuromarketing strategies that boost engagement and revenue for businesses.

travels from UK

Unlock your organization’s growth potential with Giulia Panozzo, a leading neuromarketing consultant and Director of Customer Acquisition. With expertise from top brands like Expedia and StockX, she blends cognitive neuroscience and data...

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Larry Bailin

Transform your marketing strategy with Larry Bailin, renowned for his groundbreaking digital tactics and praised by Yahoo as a top mind in the business.

travels from USA

Elevate your event with the insights of a digital marketing trailblazer. As the best-selling author of Mommy, Where Do Customers Come From? and a top-rated keynote speaker, Larry Bailin brings unparalleled expertise to drive your organization's...

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Kristen Berman

Unlock the power of behavioral economics with Kristen Berman. Co-founder of Irrational Labs, she transforms how companies understand and influence user behavior.

travels from USA

Unlock the potential of behavioral economics with Kristen Berman. As a co-founder of Irrational Labs and Common Cents Lab, she empowers organizations to harness insights into human behavior for transformative impact. With experience from Google and...

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Drew Eric Whitman

Discover powerful advertising techniques from Drew Eric Whitman, celebrated author and global expert in direct-response marketing and consumer psychology.

travels from USA

Elevate your event with Drew Eric Whitman, the acclaimed marketing guru and author of "Cashvertising." With nearly 40 years of direct-response expertise and groundbreaking insights into consumer psychology, Drew delivers powerful, actionable...

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Matt Britton

Matt Britton is a world renowned expert on the impact of tomorrow’s consumer on the leading brands of today.

travels from USA

Book Matt Britton, a leading expert on Millennials and Gen Z, to transform your brand with AI-driven insights. Over two decades, he has provided invaluable consultation to Fortune 500 companies. With Suzy, he revolutionized real-time consumer...

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Dr. Leanne Elich

Transform your mindset and business outcomes with Dr. Leanne Elich's proven cognitive neuropsychology techniques and guidance.

travels from Australia

Unlock the power of ethical influence with Dr. Leanne Elich, an award-winning Sales Psychology and Business Strategist. With over 25 years of global experience and a PhD in Cognitive Neuropsychology, Leanne empowers businesses to drive...

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Louise Byg Kongsholm

Louise is a versatile, experienced speaker skilled in engaging audiences, offering tailored, insightful content on stage and via video.

travels from Denmark

Unlock success with Louise Byg Kongsholm, a trend-shaping expert and dynamic speaker with extensive experience captivating audiences across Europe. Her compelling keynotes and comprehensive workshops provide actionable insights, driving significant...

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Thomas Erikson

Unlock the secrets of human behavior and effective communication with Thomas Erikson, renowned behaviorist and keynote speaker.

travels from Sweden

Unlock the power of effective communication with Thomas Erikson, renowned behaviorist and bestselling author. With over 8 million copies sold globally, Thomas is dedicated to simplifying daily interactions and enhancing self-awareness. As a highly...

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Linda Papadopoulos

Dr. Linda Papadopoulos: Renowned psychologist empowering organizations with data-driven insights for mental wellness.

travels from UK

Experience the transformative insights of Dr. Linda Papadopoulos, a leading expert in psychology. Elevate your event with engaging keynotes that unlock resilience, empowerment, and organizational success. Book now for actionable...

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Eva Steensig

Unlock new potentials with keynote speaker Eva Steensig. Renowned for building brands and fostering innovation, she guides organizations to stand out in dynamic markets.

travels from Denmark

Experience unparalleled business growth and consumer mastery with keynote speaker Eva Steensig. Elevate your brand, innovate with confidence, and seamlessly navigate shifting consumer trends. Eva's strategic insights and patented foresight model...

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Kate Hardcastle

Elevate your business with Kate Hardcastle, MBE – The Consumer Expert. Unlock unparalleled insights for strategic growth and business transformation.

travels from UK

Transform your event with Kate Hardcastle, MBE – a powerhouse in business transformation. Elevate your audience experience with her captivating insights on consumer behavior and strategic growth. Harness the brilliance of an award-winning keynote...

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Tom Goodwin

Elevate your organization's future with Tom Goodwin, a global influencer, and innovation expert.

travels from USA

Unlock your organization's full potential with Tom Goodwin, a globally recognized keynote speaker. Tom's visionary insights and actionable strategies will propel your business into the future. With a proven track record in driving digital...

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Faith Popcorn

Faith Popcorn: The Futurist Marketing Visionary. Unlocking Tomorrow's Trends Today.

travels from USA

Unlock the Future with Faith Popcorn, the foremost Futurist Marketing Visionary. Faith's unparalleled insights have guided Fortune 200 CEOs and industry leaders to navigate market turbulence, anticipate consumer trends, and drive growth. When you...

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Per Schlingmann

Elevate your organization's future with Per Schlingmann's transformative insights. Renowned strategist, empowering you to lead change.

travels from Sweden

Unlock success with Per Schlingmann, a visionary keynote speaker who empowers businesses to thrive in change. With a proven track record in strategic communication and change management, Schlingmann offers invaluable insights to lead your...

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Steve Lerch

Award-winning digital strategist Steve Lerch empowers businesses to drive innovation, transform marketing strategies, and achieve unparalleled growth.

travels from USA

Looking for a dynamic keynote speaker who ignites enthusiasm? Choose Steve Lerch, renowned for inspiring worldwide audiences. Book him now to witness the transformative power of his high-energy style. With expertise in digital strategy, marketing,...

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Ben Page

Speaking on social and consumer trends, Ben Page offers listeners insights into evolving demand. His keynotes address politics, society, and business.

travels from UK

Ben Page has moved from his first job in 1987 at Ipsos to the rank of CEO by 2021. He’s built a solid corporate reputation in consumer research. Serving top-tier corporations, such as IBM, BAE, and Shell, Page leverages his experience to provide...

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Dr. Marcus Collins

Marcus Collins is a Chief Strategy Officer at Wieden+Kennedy New York and a marketing professor at the Ross School of Business, University of Michigan.

travels from USA

Marcus Collins is an award-winning marketer, cultural translator, and academic. As the Chief Strategy Officer at Wieden+Kennedy New York and a marketing professor at the Ross School of Business, University of Michigan, he has bridged the...

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Tom Palmaerts

Tom Palmaerts is a trendwatcher and speaker at Trendwolves, focused on consumer behavior and attitudes.

travels from Belgium

Tom Palmaerts is a renowned trendwatcher and thought leader on consumer behavior and attitudes in a rapidly changing world. He is a sought-after keynote speaker and trend consultant, as well as a managing partner at Trendwolves, a full-service...

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John Nosta

John, a global innovation and tech influencer, founded NOSTALAB, a leading global innovation think tank. He excels as a speaker and consultant, making complex ideas clear and engaging.

travels from USA

Unlock Tomorrow's Success with John Nosta – Global Tech and Innovation Influencer. As founder of NOSTALAB, he shapes transformation. With titles like 'most admired' and 'top disruptor,' John leads the way in innovation. Engage your...

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Nigel Marsh

A top-rated speaker, Nigel Marsh has spoken on numerous subjects, including work/life balance, business, leadership, risk, purpose, and creativity. His work/life balance TED speech is one of the most viewed speeches delivered outside the United States.

travels from Australia

Nigel Marsh perhaps best known for his creative pursuits, but is he is also an influential author of best-selling books, including ''Fifty and Fired-UP'', ''Overworked & Underlaid and Fit'', and of course, ''Fat, Forty, and Fired'', the most...

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Jack Stratten

Jack is a highly experienced retail trends speaker, writer and researcher who's worked with Insider Trends since its inception

travels from UK

Jack is a trusted retail commentator who has provided expert insights to a range of major media outlets, including the Channel 4 TV series – The Truth About Amazon: How To Shop Smart, and BBC Radio...

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Joey Coleman

Award winning speaker and best-selling author teaches your audience how to retain customers. Joey Coleman helps his audience thing and feel differently about customer experience.

travels from USA

When organizations like Whirlpool, NASA, Volkswagen Australia, the World Bank, and Zappos need to boost their customers’ experience – they call Joey Coleman for assistance. A recognized expert in the field of customer and employee retention,...

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Jonathan Holloway

Jonathan Holloway is an artistic director, consultant and coach who is sitting at the intersection of business and human influence - he dare us to be visionary in all aspects of life.

travels from Spain

Jonathan is a creative visionary, seasoned business leader and extraordinary storyteller who understands that every single organisation needs better tools to manage constant change, and create the unforgettable experiences that their customers and...

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James Poulter

AI & Voice Technology Expert & Future of Work & Innovation Culture Speaker. James Poulter explores what it means to be a created being, amongst all that we create.

travels from UK

Discover the future of business transformation with James Poulter. As a renowned AI & Voice Tech Expert and CEO of Vixen Labs, James leads the charge in innovation culture and emerging technologies. With a track record...

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Alan O’Neill

Working with iconic brands across the globe, Alan’s experience in strategy and execution delivers high-performing results, by steering companies through obstacles to obtain extraordinary growth.

travels from Ireland

Alan O'Neill helps listeners to address the core challenges a business may face. He addresses those challenges by focusing on incremental changes, which make a big difference over time. His customer-centric concept of reaching high performance...

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Adam Ferrier

Adam Ferrier: A multi-award winning advertising creative, founder of the agency Thinkerbell and leading Australian consumer psychologist.

travels from Australia

Adam Ferrier is the founder of Thinkerbell, an agency that creates ‘measured magic’, and was ranked 2021 number one Creative Agency in the world by industry publication BestAds - the first time awarded to an Australian agency. Leading Australian...

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Scott Bales

Scott Bales is a global futurist, innovation & digital strategist, serial entrepreneur, keynote speaker at TEDx and a best-selling author.

travels from Singapore

A technology guru, Scott Bales is a global leader in the cutting edge arena known as “The Digital Shift”, encompassing innovation, culture, design, technology and mobility in a world gone digital. A thought leader through and through, Scott...

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Karl Lillrud

Global thought leader on artificial intelligence (AI) initiatives, Karl Lillrud is a beacon in both business and innovation.

travels from Spain

Renowned as a pivotal influencer in AI and business innovation, Karl Lillrud stands at the forefront of technological advancement. His insights inspire transformative thinking, bridging the gap between tech and practical...

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Daniel Levine

Business trends guru

travels from USA

Speaker Daniel Levine is well versed in business trends as they help us all make sense of the world. Trends hold the past, future, and present ideas and Daniel helps optimize many organizations for a collaborative, and insightful look at overall...

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David Bosshart

CEO of Gottlieb Duttweiler Institute, economist and consumer specialist

travels from Switzerland

Speaker David Bosshart is the CEO of GID and an economist, and futurist speaker. David demonstrates the benefits of technology and how using strategic methods of advancement could optimize ideas in any organization. David specializes in data...

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Jill Schiefelbein

Communication expert, entrepreneur, and author helping companies grow through strategic business communication

travels from USA

Dynamic and engaging speaker Jill Schiefelbein delivers customized presentations with strategies that drive action in any organization.  Jill has over 10 years of experience in effective communication relating to business and analytical strategies....

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Melissa Gonzalez

Innovator, entrepreneur, experiential designer and retail expert guiding companies through changing consumer trends and the future of retail.

travels from USA

Unlock your brand's full potential with Melissa Gonzalez. As a seasoned entrepreneur and visionary leader, she transforms businesses with innovative strategies. From her Wall Street expertise to award-winning insights, she empowers...

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Thomas Duncan Bell

The Bipolar Businessman and mental health expert who helps organisations implement change programmes

travels from UK

Speaker Thomas Duncan Bell is a truly inspiring mental health expert. After growing up in difficult circumstances, Thomas successfully turned his life around to help other people. Known internationally as The Bipolar Businessman, Thomas has already...

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Alexis Abramson

PhD, generational expert, author, entrepreneur, and journalist sharing her knowledge on the baby boomer generation

travels from USA

Speaker Alexis Abramson PhD is a generational expert and the global authority on the baby boomer generation. Furthermore, she is an inspirational speaker, consultant, author, journalist and award-winning entrepreneur. By offering consumer- and...

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Abhijit Naskar

Neuroscientist, Best-Selling Author, Mental Health Advocate & Human Mind Speaker viewing the world through neuroscience.

travels from India

Our keynote speaker Abhijit Naskar is one of the world's most famous neuroscientists, author of 100 books and the World's first Poet with 1800+ sonnets. He is an advocate for mental health and global harmony and has proved again and again how our...

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Sameer Somal

Digital marketing thought leader, CEO at Blue Ocean Global Technology and Co-founder of Blue Ocean Global Wealth

travels from USA

Keynote speaker Sameer Somal, Co-Founder of Blue Ocean Global Technology & Blue Ocean Global Wealth, presents regularly at conferences and private briefings globally. He is a relatable and engaging speaker. Topics include Digital Reputation...

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Kelly McDonald

Founder of McDonald Marketing and expert on consumer trends, multicultural marketing, customer service and sales

travels from USA

Speaker Kelly McDonald is an advertising and marketing specialist providing knowledge to all things consumer, generational, and customer service. Kelly is also the founder of " McDonald Marketing," and a four-time author. Her experience, energy, and...

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Shawna Suckow

Buyer behavior expert and marketing futurist helping businesses understand the dynamic ever-changing buyer landscape

travels from USA

Keynote speaker Shawna Suckow is an expert in customer behavior and technology and has been in the business for 20 years. Now, she travels the world to help businesses understand the dynamic ever-changing buyer landscape and adapt to future...

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Pellegrino Riccardi

Cross cultural expert, motivator and world-touring rock musician with a special talent for connecting to people

travels from Norway

Cross cultural expert, motivational speaker, teacher, communications consultant and even a world-touring rock musician, our keynote speaker Pellegrino Riccardi has spent the last 30 years travelling the globe connecting with people. The common...

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Michael Solomon

Consumer behaviour expert and marketing specialist with a special talent for understanding consumers

travels from USA

Michael Solomon partners with marketers and leaders to help them understand the minds of today's consumers in our volatile economy. Nothing keeps business leaders up at night more than knowing how quickly their brand can be negatively...

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Nick Webb

Meet Nick Webb, the innovation luminary recognized as a Top 30 Business Expert for eight consecutive years. Let him guide your organization towards unparalleled success.

travels from USA

Unlock Tomorrow's Success with Nick Webb: Leading Innovator, Healthcare Expert, and Author Extraordinaire. Nick empowers organizations to thrive through innovation, healthcare excellence, and visionary leadership. With 40+ patents, bestselling...

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William Higham

William Higham, a global authority on Future Business Strategy, guides top brands like Amazon and Disney to innovate and future-proof their strategies for maximum growth.

travels from UK

Unlock the future of your business with a keynote from William Higham, a global leader in Future Business Strategy and Innovation. With two decades of experience advising top brands like Amazon and Disney, he delivers actionable insights on growth,...

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Kate Ancketill

Kate Ancketill: Your Guide to Tomorrow's Business Landscape. From AI to Gen Z, she deciphers complex trends for actionable insights.

travels from UK

Experience the Future Today with Kate Ancketill, your guide to navigating complex trends and emerging technologies. As CEO of GDR, she's transformed the strategies of global brands like P&G, Google, and Samsung. With...

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Nathalie Nahai

Futurist, author, web psychologist and expert on technology influences delivers both a scientific and theoretical insight

travels from UK

Keynote speaker Nathalie Nahai, Web Psychologist and futurist, predicts prospective developments through state of the art scientific results in neuroscience and behavioral science. She is an expert on technology influences and has worked with...

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Grant Leboff

A thought leader, entrepreneur, successful author and one of the UK's leading experts on sales and marketing

travels from UK

Keynote speaker Grant Leboff is one of the UK's foremost experts on Sales and Marketing. A thought leader in his field, his keynotes are extremely innovative and feature cutting-edge tips that help businesses thrive in the...

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Ken Hughes

Leading consumer & shopper behaviouralist and thought leader in the field of shopper marketing and digital strategy

travels from Ireland

Keynote speaker Ken Hughes is a global thought-leader in the fields of Shopper Marketing and Shopper Centricity, Omnichannel and Digital Strategy, and Retail Futurology. He delivers thought-provoking and inspiring speeches in a highly energetic and...

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Brian Solis

Elevate your event with Brian Solis, renowned futurist & digital anthropologist. Unlock the insights needed to navigate the ever-evolving digital landscape.

travels from USA

Discover the future with Brian Solis, acclaimed futurist and digital anthropologist. As Head of Global Innovation at ServiceNow, Brian sets strategic directions for centers worldwide, crafting engaging keynotes to empower...

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Mitchell Lee Marks

Organizational psychologist, successful M&A expert and adviser and internationally recognized keynote speaker

travels from USA

Keynote speaker Mitchell Lee Marks is an internationally recognized leader in mergers, acquisitions, leadership, corporate culture and executive teambuilding. As a motivating and engaging speaker, he has been invited to speak to a wide variety of...

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Lisa Ford

CSP, CPAE, customer loyalty expert and experienced presenter inducted into the Speakers Hall of Fame

travels from USA

Keynote speaker Lisa Ford, CSP, CPAE, is helping companies build a more customer-focused culture through consultation and speaking engagements. Lisa is a very experienced presenter with over 20 years of experience. Lisa Ford was inducted into the...

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Martin Lindstrom

Author of the world-renowned book “Buyology” and expert on branding, culture building and business transformation

travels from Australia

Brand-guru and inspirational speaker Martin Lindstrom is a world-leading expert on branding and transforming your business. His popular keynotes are thought-provoking while being practical and...

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Micael Dahlen

Author, blogger, professor and recognized researcher in the field of consumer behavior, creativity and marketing

travels from Sweden

Internationally acclaimed, keynote speaker Micael Dahlen is the author of six books, the latest Nextopia began and continues with the blog nextopia.info. 30+ articles in scientific journals and advisor of global companies. Ranked number 10 in...

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Mike Walsh

Expert on future trends & emerging markets and CEO of Tomorrow, an innovation consultancy preparing businesses for the future.

travels from UK

Unlock the Future of Your Business with Mike Walsh. A leading authority in disruptive innovation, digital transformation, and AI-powered change. His insights redefine leadership for 21st-century success. With an engaging blend of case studies,...

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Richard Tyler

Clinical hypnotherapist and coach with a simple mission to enable organisations to be more extraordinary

travels from UK

Keynote speaker Richard Tyler’s presentations are never dull. The former West End leading man has experience in the field of behavioural psychology, and he now combines these two areas of expertise; the human mind and the world of performance. He...

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James Bellini

Futurist and researcher with a close interest in key trends and strategic challenges facing current and future business

travels from UK

Keynote speaker James Bellini has a PhD from LSE and was, in 2007, elected Fellow of the World Innovation foundation. He is a futurist, a researcher and popular speaker. He keynotes and moderates at high level events and conferences all over the...

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David Meerman Scott

American strategist, marketing and sales expert known for his new perspectives on marketing, sales and PR

travels from USA

Our keynote speaker David Meerman Scott is an acclaimed author of ten books, including the bestseller and business classic “The New Rules of Marketing and PR.” David is an American strategist and known for his new ways of looking at sales,...

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Allan Pease

Allan Pease, the internationally renowned body language expert, shares his insights on winning people over. Discover the secrets to influence and persuasion.

travels from Australia

Discover the power of decoding behavior and winning people over with renowned keynote speaker Allan Pease. As an authority in body language, bestselling author, and accomplished speaker, Allan delivers captivating presentations that...

Consumer Behaviour
Consumer Behaviour
5 out of 5 stars

Really helpful advice on choosing a suitable speaker and a professional job in organising.

Taunton School

Unveiling Consumer Behavior: Navigating Insights for Success in Business

Understanding Consumer Behavior in Your Everyday Work Life

Consumer behavior is the cornerstone of every business endeavor, dictating the choices and actions of individuals as they engage with products, services, and brands. In your everyday work life, the impact of consumer behavior is pervasive and profound, shaping decisions, strategies, and outcomes. Here’s a glimpse into how consumer behavior influences your professional landscape:

  • Product Development: Consumer behavior insights guide the creation and refinement of products and services that cater to specific needs, preferences, and desires. From designing user-friendly interfaces to crafting innovative features, understanding what drives consumers helps in developing offerings that resonate.
  • Marketing Strategies: Effective marketing hinges on a deep understanding of consumer behavior. By analyzing purchasing patterns, preferences, and engagement channels, businesses can tailor marketing campaigns for maximum impact, connecting with the right audience at the right time.
  • Pricing Decisions: Consumer behavior plays a pivotal role in determining optimal pricing strategies. Businesses leverage insights to set prices that align with perceived value, ensuring competitiveness while maximizing profitability.
  • Customer Experience Enhancement: A comprehensive grasp of consumer behavior fosters the creation of seamless and enjoyable customer experiences. By identifying pain points and addressing them proactively, businesses can build lasting relationships and drive brand loyalty.
  • Market Trends and Innovation: Consumer behavior analysis unveils emerging trends, providing a roadmap for innovation. By staying ahead of shifting preferences and behaviors, businesses can pivot, adapt, and introduce novel solutions that capture market share.

Harnessing the Power of Consumer Behavior Speakers

In today’s dynamic business landscape, staying ahead requires more than mere awareness of consumer behavior – it demands expertise and actionable insights. This is where consumer behavior speakers come into play. These experts are not just speakers; they are trailblazers who bring an in-depth understanding of consumer behavior to the forefront, empowering your event with transformative impact.

Why Hire Consumer Behavior Speakers:

  • Expertise: Top consumer behavior speakers possess a wealth of knowledge gained through years of research and experience. Their expertise unlocks valuable insights that can reshape your business strategies and decision-making.
  • Inspiration: Consumer behavior motivational speakers infuse energy and enthusiasm into your event, igniting fresh perspectives and encouraging innovative thinking among your attendees.
  • Actionable Strategies: These speakers go beyond theory, providing actionable strategies that can be immediately implemented. Their insights equip your team with practical tools to optimize marketing, product development, and customer engagement.
  • Navigating Challenges: Consumer behavior speakers delve into challenges businesses face, offering solutions to navigate changing landscapes. From digital transformation to evolving consumer expectations, they provide a roadmap for success.
  • Engagement and Impact: The wisdom imparted by top consumer behavior speakers resonates long after the event concludes. Their thought-provoking keynotes foster engagement, spark conversations, and inspire meaningful change.

Booking a keynote speaker specializing in consumer behavior is an investment in your event’s success. These speakers bridge the gap between theory and practice, ensuring your attendees leave not only informed but equipped to drive tangible results. Elevate your event by hiring consumer behavior speakers who unlock the potential of understanding consumer behavior – the key to unlocking business excellence in today’s ever-evolving marketplace.

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