Direct Marketing is a type of advertising strategy that aims to target customers more directly, for instance through text messages, e-mails or other kinds of net-based methods.

The hope is to target customers more directly and more efficiently than heavy – and expensive – advertisement campaigns. Direct Marketing might be a good idea for niche products or projects that do not necessarily aim for huge mainstream success.

How does Direct Marketing work and what are the benefits of such strategies? What are the costs of Direct Marketing compared to other types of advertising?

Keynote speakers on Direct Marketing take a closer look at these things, providing useful info and guidelines.