Social media such as Facebook are used daily by millions of users worldwide which of course makes Facebook a potentially powerful marketing tool.

There are many ways to go about marketing on Facebook but the key trick is to reach the right people. Sometimes, however, Facebook introduces new possibilities as well as new restrictions, so it is really all about managing the right balance.

How does Facebook marketing work? What are the possibilities, what are the challenges? Are there certain key elements you need to be aware of when doing Facebook marketing?

Keynote speakers on Facebook marketing examine these issues and questions.