Back in the day newsletters were actual letters, sent by mail, stamps and all. Nowadays, however, most newsletters are electronic, typically e-mails.

Newsletters can take many forms and the sender can be anyone from a medium sized car production company through political spin doctors to avant-garde jazz musicians announcing concerts.

How do you put together a newsletter and who do you send it to? How many newsletters are actually read and what can you do to make sure your newsletter is one of those?

Keynote speakers dealing with newsletters try to provide answers to questions such as these and more.