We associate the concept of nudging with economist Richard Thaler and professor of law Cass Sunstein who wrote the book Nudge: Improving Decisions About Health, Wealth And Happiness (2008).

The main point about nudging is learning how to improve and develop good habits, to make good intentions into actual action for the benefit of yourself as well as the people around you.

Keynote speakers on nudging taker a closer look at the concept of nudging as described in Thaler and Sunstein’s book.