Business partnerships are typically formed with the hope that both or all parts will benefit from them – although this is unfortunately not always the case.

Most business partnerships are rooted in legal deals, typically in terms of contracts. The story goes that Depeche Mode, one of the biggest bands in the world, never had a proper contract with their label Mute, but always shook hands with the manager, however, this is very much an exception to the general rule today.

How do business partnerships work and how do you go about the contracts that are typically needed? How do you negotiate contracts? What partnerships work and why?

Keynote speakers on partnerships take a closer look at the topic.