Everybody wants quality and the concept of quality is ever-present in more and more situations. But what exactly does quality really mean?

Often quality means a certain amount of time or energy, ideas or thoughts were put into a specific product or project

What is good quality and how much should it cost? Is there always a direct relation between price and quality? If not, then why is it so?

Keynote speakers on quality take a closer look at these matters and questions.