If you sell your old guitar on eBay or your stamp collection through the newspaper things are typically relatively simple. There is a seller and there is a buyer.

But what if you are, say, a French company producing kitchen utensils and you wish to get into the Eastern European market? Then you might need to consider sales management.

What strategies are worth following, what market shares to go for? What challenges and difficulties should you be aware of and prepared for?

Keynote speakers on sales management look into questions such as these and might also provide tips and tricks relating to sales management.