Search Engine Optimization (SEO) is the art of strengthening the placement of a website on search engines, thereby ensuring more visitors to that website. SEO can provide the basis for a good business for companies of all sizes.

In many instances, webshops have surpassed physical stores due to the large customer base. There is no doubt that Search Engine Optimization has become one of the basic elements of marketing in this day and age.

Keynotes about SEO can mean the difference between business failure and success, as they provide new tools and knowledge about what is lucrative in the world of search engines. Such keynotes and presentations are often eye-opening experiences with concrete and immediately applicable tips and tools.

A keynote is relevant to both new and established businesses that wish to gain an insight into the future of marketing.