We often associate sponsors and sponsorships with the world of sports where you get advertisements on football jerseys, merchandise and so on.

Sponsors, however, have also been more common within arts and culture in recent years. Beer and beverage companies often sponsor big music festivals and movie productions often benefit from sponsorships as well.

What are the advantages and the disadvantages of sponsorships? What are the potential dangers? When might sponsorship work?

Keynote speakers on sponsorship try to provide answers to some of these questions.