When two or more elements or phenomena cooperate in such a way that the result is more than the different elements on their own, you talk about the synergy effect.

It is possible to sometime plan synergy effects, for instance when working with PR or business campaigns or within the world of sports if a team has to do well.

When is it possible to obtain synergy effects and to what extent can you work towards synergy? What are the factors and how do they work?

Keynote speakers on synergy take a closer look at such questions and more.