Trade Exhibitions and industry shows may cover a lot of different topics, products, good and services, from agricultural machines to sex toys.

Most trade exhibitions and industry shows sell products one way or the other, basically like a fair with various goods, products and services sold.

What types of trade exhibitions and industry shows exist and how do they work? How do you make a good exhibition, show or fair and what is the final purpose; to strengthen brands or to make money? Both?

Keynote speakers on trade exhibitions and industry shows take a closer look at these matters.