Word-of-mouth marketing is actively influenced or encouraged by organisations, by for example ‘seeding’ a message in a network, rewarding regular consumers to engage in Word of Mouth, and employing Word of Mouth ‘agents’. Word of Mouth Marketing has the power to quickly build up or tear down the reputations of products, services and organizations.

Word-of-mouth marketing is important for every business, as each happy customer can steer dozens of new ones your way. And it’s one of the most credible forms of marketing because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening.

Keynotes on Word of Mouth Marketing can help build the confidence among audience members, help them to genuinely understand networking, how to build a successful networking strategy and how to support each other.

Keynote speakers can help businesses and companies understand the importance of Word to Mouth Marketing and give tips on how to apply this strategy to a company’s marketing and advertising plan.